Best Competitive Analysis Templates for Facilities Managers

In the field of facilities management, understanding the landscape in which you operate, including the strengths and weaknesses of your competitors, can inform strategic decisions and operational improvements. A competitive analysis template simplifies this process by providing a structured approach to gather, compare, and analyze data on other entities within the same industry. It assists facilities managers in identifying opportunities for differentiation and areas for enhancement.

Before launching your effort to construct your own competitive analysis framework, these Competitive Analysis Notion templates are worth exploring to facilitate a more streamlined approach.

What Should Competitive Analysis Templates Include?

Choosing the right competitive analysis template can streamline your strategic planning and provide valuable insights into your competitors. Here are key components to look for in a high-quality template:

Market Overview: This section should provide a comprehensive view of the current market environment, highlighting key players and market trends.
Competitor Profiles: Detailed profiles of each major competitor, including their strengths, weaknesses, market share, and business strategies.
SWOT Analysis: A structured assessment tool that helps identify and evaluate the Strengths, Weaknesses, Opportunities, and Threats related to competition.
Benchmarking Data: Relevant metrics and benchmarks that allow you to measure your organization's performance against competitors.

With these components, a competitive analysis template can provide a clear and actionable insight into your competitive landscape, aiding in better strategic decisions.

What Should Competitive Analysis Templates Avoid?

Choosing the right competitive analysis template is crucial for facilities managers to gain accurate insights. However, certain elements can detract from the effectiveness of these templates.

Overly Complex Metrics: Avoid templates that include too many intricate metrics which can complicate the analysis and obscure key insights.
Irrelevant Benchmarking: Ensure the template does not focus on irrelevant industries or markets, as this can lead to misleading comparisons and wasted efforts.
Static Content: Steer clear of templates that do not allow for easy updates and customization, as the dynamic nature of competitive landscapes requires flexibility.

Selecting a template that avoids these pitfalls will ensure a more streamlined and effective competitive analysis, helping facilities managers make informed decisions.

1Wettbewerbsanalyse

Behalte den Überblick über und den Vorsprung vor Wettbewerber/-innen deiner Branche. Bearbeite individuelle Einträge, um Notizen, Screenshots etc. über deine Konkurrenz hinzuzufügen.

Eine Vorlagenvorschau für Wettbewerbsanalyse

2Feature market analysis

Quickly and elegantly identify differences between your product and primary competitors when it comes to features. Always have a sense of the market and where different players are innovating.

This can also help your sales team understand at a glance where they have opportunity to point out your product's unique advantages.

In partnership with .

Eine Vorlagenvorschau für Feature market analysis

3Competitor Analysis

Behalte den Überblick über und den Vorsprung vor Wettbewerber/-innen deiner Branche. Bearbeite individuelle Einträge, um Notizen, Screenshots etc. über deine Konkurrenz hinzuzufügen.

Eine Vorlagenvorschau für Competitor Analysis

4Competitive Positioning Framework

Use this table to quickly compare your brand or company to the competitors in your industry and develop differentiated solution/benefit statements, core differentiators, category(s), and market position. Take a look at incumbents and well-established competitors as well as emerging disruptors and innovators in your space. You might also consider comparing your company to complementary brands—brands your customers may already be loyal to or use in conjunction with your product, such as an integration.

Eine Vorlagenvorschau für Competitive Positioning Framework

5Business Model Canvas

Business Model Canvas Template for Notion & FigJam
The Business Model Canvas splits a business model into 9 areas and invites you to brainstorm how your business will capitalize on each. Whether you're starting up a new business or trying to understand an existing one, the Business Model Canvas will help you map it out.

The Business Model Canvas is ideal for quick thinking and brainstorming with sticky notes, so grab your team and start thinking about:

Value Proposition. What does the business offer to meet the needs of its customers? What distinguishes it from its competitors? Is it something innovative? Price? Quality?

Key Activities. What does the business do to execute its value proposition?

Key Resources. What resources does the business have to give it an edge? People? Knowledge? Assets?

Key Partners. Does the business have any complimentary partnerships or relationships? Joint ventures or strategic alliances?

Customer Segments. Who are the customers? A niche market or mass appeal? Multiple different segments? Multi-sided market?

Customer Relationships. What sort of relationship will the business have with its customer segments? High touch sales? Self-service? Community-based?

Channels. What channels will the business use to get its value proposition to its customers? Marketing? Partnerships? Online or physical?

Cost Structures. How will the business expenses be structured? Fixed costs and variable costs? Economies of scale? Minimize costs or maximize value?

Revenue Streams. How will the business make money from its customers? Selling something? Subscription fees? Advertising?

Eine Vorlagenvorschau für Business Model Canvas

6SWOT Analysis

The template guides you through a systematic evaluation of Strengths, Weaknesses, Opportunities, and Threats associated with your project or initiative. also aids in the development of effective strategies to accomplish your goals. Through a clear understanding of the internal and external factors affecting your situation or idea, you can build a robust strategic plan that maximizes your strengths, addresses your weaknesses, leverages available opportunities, and mitigates potential threats.

7Competitor Battlecards

Knowing your competition is one key to success. With this Competitor Battlecards template, you can see the landscape, know your positioning, and set your company up to win.

Eine Vorlagenvorschau für Competitor Battlecards

8Competitive Analysis Template

A competitive analysis is an assessment of our competitor’s products & services to evaluate their strengths and weaknesses in comparison to ours. This template focuses on UX/UI analysis of competitors' products.

Eine Vorlagenvorschau für Competitive Analysis Template

9Notion Competitor Monitoring Template

Our Notion Competitor Monitoring Template will allow you to jumpstart your competitive analysis without starting from scratch. This template contains four pages including a SWOT Analysis, a competitor Kanban board, guiding questions, and a 100+ resource database. Stay ahead of your competition and start using competitor insights to your advantage.

Eine Vorlagenvorschau für Notion Competitor Monitoring Template

10Competitor UX analysis

UX competitive analysis focuses on evaluating and comparing the user experience elements of competitors' products or services, like navigation, information architecture, visual design, content quality, usability, and overall user satisfaction.

In this process, you'll create a list of competitors (check out a competitor page), examine their features compared to yours (feature audit), look at how users interact with their product and what challenges they face (UX analysis), and put together a visual board for inspiration from their design choices (benchmarking).

Eine Vorlagenvorschau für Competitor UX analysis

Closing Thoughts

Utilizing these templates allows for streamlined analysis and clearer decision-making. By comparing your operations against competitors, you can identify areas for improvement and innovation.

Implementing these tools not only saves time but also enhances strategic planning. Take action today to leverage these insights for better facility management and competitive advantage.

What is a Benchmarking?

Benchmarking involves comparing the performance metrics and processes of one's facilities to industry bests or best practices from other companies.

What is a SWOT Analysis?

SWOT Analysis is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or business venture.

What is a Market Positioning Map?

A Market Positioning Map is a visual tool that displays the competitive landscape of a market, helping facilities managers understand where their services stand relative to competitors.