Best Competitive Analysis Templates for Email Marketing Managers

For Email Marketing Managers, understanding the competitive landscape is a fundamental step toward crafting strategies that resonate with their intended audience and outperform competitors. A competitive analysis helps identify what others in the space are doing well or poorly, allowing for informed adjustments to one's own email marketing efforts. Using a Competitive Analysis Notion template streamlines this process, organizing data on competitors in a way that's easy to access, analyze, and act upon.

Before diving into the creation of your own Competitive Analysis template, exploring existing templates can simplify the process significantly. Below are some meticulously designed Competitive Analysis Notion templates tailored to various needs and contexts that could be your starting point.

What Should Competitive Analysis Templates Include?

Choosing the right competitive analysis template can streamline your strategy and enhance your market understanding. Here are key components to look for in an effective template:

Market Overview: This section should provide a broad view of the industry, including market trends and key players. It helps in setting the context for deeper analysis.
Competitor Benchmarking: Essential for comparing your services directly with your competitors on various aspects like pricing, features, and market reach.
SWOT Analysis: A detailed SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis of competitors helps in identifying strategic advantages and potential risks.
Customer Insights: Understanding competitor's customer feedback and satisfaction levels can offer a competitive edge in adjusting your strategies.

With these components, a competitive analysis template becomes a powerful tool for staying ahead in the fast-paced email marketing landscape.

What Should Competitive Analysis Templates Avoid?

Choosing the right competitive analysis template is crucial for effective market strategy formulation. However, certain elements can detract from the template's utility. Here are three key components to steer clear of:

Overly Complex Metrics: Avoid templates that include too many intricate metrics which can complicate analysis and decision-making rather than streamline it.
Irrelevant Competitor Data: Ensure the template does not focus on gathering data from competitors that do not align with your market segment or business goals.
Static Content: A template should not be rigid but adaptable to changing market conditions and data inputs, avoiding outdated or static content frameworks.

Remember, the best templates are those that provide clarity and adaptability, helping you to focus on actionable insights rather than getting bogged down by unnecessary details.

1Wettbewerbsanalyse

Behalte den Überblick über und den Vorsprung vor Wettbewerber/-innen deiner Branche. Bearbeite individuelle Einträge, um Notizen, Screenshots etc. über deine Konkurrenz hinzuzufügen.

Eine Vorlagenvorschau für Wettbewerbsanalyse

2Feature market analysis

Quickly and elegantly identify differences between your product and primary competitors when it comes to features. Always have a sense of the market and where different players are innovating.

This can also help your sales team understand at a glance where they have opportunity to point out your product's unique advantages.

In partnership with .

Eine Vorlagenvorschau für Feature market analysis

3Competitor Analysis

Behalte den Überblick über und den Vorsprung vor Wettbewerber/-innen deiner Branche. Bearbeite individuelle Einträge, um Notizen, Screenshots etc. über deine Konkurrenz hinzuzufügen.

Eine Vorlagenvorschau für Competitor Analysis

4Competitive Positioning Framework

Use this table to quickly compare your brand or company to the competitors in your industry and develop differentiated solution/benefit statements, core differentiators, category(s), and market position. Take a look at incumbents and well-established competitors as well as emerging disruptors and innovators in your space. You might also consider comparing your company to complementary brands—brands your customers may already be loyal to or use in conjunction with your product, such as an integration.

Eine Vorlagenvorschau für Competitive Positioning Framework

5SWOT Analysis

The template guides you through a systematic evaluation of Strengths, Weaknesses, Opportunities, and Threats associated with your project or initiative. also aids in the development of effective strategies to accomplish your goals. Through a clear understanding of the internal and external factors affecting your situation or idea, you can build a robust strategic plan that maximizes your strengths, addresses your weaknesses, leverages available opportunities, and mitigates potential threats.

6Competitor Battlecards

Knowing your competition is one key to success. With this Competitor Battlecards template, you can see the landscape, know your positioning, and set your company up to win.

Eine Vorlagenvorschau für Competitor Battlecards

7Competitive Analysis Template

A competitive analysis is an assessment of our competitor’s products & services to evaluate their strengths and weaknesses in comparison to ours. This template focuses on UX/UI analysis of competitors' products.

Eine Vorlagenvorschau für Competitive Analysis Template

8Competitor UX analysis

UX competitive analysis focuses on evaluating and comparing the user experience elements of competitors' products or services, like navigation, information architecture, visual design, content quality, usability, and overall user satisfaction.

In this process, you'll create a list of competitors (check out a competitor page), examine their features compared to yours (feature audit), look at how users interact with their product and what challenges they face (UX analysis), and put together a visual board for inspiration from their design choices (benchmarking).

Eine Vorlagenvorschau für Competitor UX analysis

9Notion Competitor Monitoring Template

Our Notion Competitor Monitoring Template will allow you to jumpstart your competitive analysis without starting from scratch. This template contains four pages including a SWOT Analysis, a competitor Kanban board, guiding questions, and a 100+ resource database. Stay ahead of your competition and start using competitor insights to your advantage.

Eine Vorlagenvorschau für Notion Competitor Monitoring Template

10Etsy Business Comparative / Competitive Analysis

This template provides a condensed comparative analysis, presenting key data points for a side-by-side evaluation of entities or businesses within the same niche in the context of competitive analysis. Relevant data such as Original Price, Discount, Listing Age, Tags or Keywords, Cancellation Accepted, Ad, Star Seller, Sales, Listings, Reviews, Social Channels, and more have been pre-defined. Items are grouped per Category (or Product) as shops usually sell products of different categories. You may add properties such as Shipping, Custom Order and other info that you may find helpful.

Eine Vorlagenvorschau für Etsy Business Comparative / Competitive Analysis

Closing Thoughts

Utilizing these templates allows you to streamline your analysis process, ensuring you spend less time on data management and more on strategic decision-making. They provide clear insights into competitor strategies and market trends.

Implementing these tools can significantly enhance your marketing efforts. Start by integrating one template at a time to see measurable improvements in your campaigns. This proactive approach will keep you ahead in the competitive landscape.

What is a Conversion Funnel Analysis?

Conversion Funnel Analysis involves tracking the steps a customer takes from entering an email campaign to completing a desired action, helping to identify where potential customers drop off.

What is a Behavioral Segmentation?

Behavioral Segmentation divides the market into groups based on consumer interactions with emails, such as open rates and click-through rates, to tailor more effective campaigns.

What is a Share of Voice?

Share of Voice measures the amount of the market your brand owns compared to your competitors, often analyzed through the visibility and engagement levels of email marketing campaigns.