Template by Kat Orekhova, CEO of Vareto
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👉 Context
- What is this? Why invest time in strategy & roadmapping?
- Deliverables. What’s the outcome of this process?
- People Matrix. Who is going to drive this process? Contribute? Approve?
- Key Docs
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🟪 [Results]: What did we do last quarter?
How did we spend our time?
How did we incorporate learnings from the prior quarter and improve our execution?
🟪 [Impact] What was the effect on our users and our business?
Examples:
- Features A and B fulfilled a core gap in users being able to do use case X end-to-end. Once we released these features, user engagement grew from X% to Y% as measured by metric G, which enabled us to produce XYZ case studies, leading to an increase of sales pipeline (from D to E) and higher win rates (from a% to b%).
- By running 5 different marketing experiments, we learned about a new set of users that can get value from our product which we hadn’t previously considered. We then started targeting this audience and have already generated $x in sales pipeline.
🟪 [Analysis]: What did we learn?