Ultimate Rebrand Checklist

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For brand managers, marketers, and design or project managers: Whether you’re embarking on a holistic rebrand or a simpler brand refresh, there’s always a list of assets to be created and updated, involving the help (and buy-in) of multiple stakeholders. This highly detailed, comprehensive project management database helps everyone keep track of every brand asset—across the strategy itself, design system, messaging, and general updates across the business. It's a place to track the development of these assets as well as to store and organize them as they're finalized. As a brand marketing leader, I used this format at both Brex and Notion to manage our evolving brand assets. In branding, consistency is key—and this system helps beyond measure.

This template also includes my "Rebrand: Internal FAQ" template—the ultimate document for getting ahead of internal communications about brand changes.

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