Major Ecommerce Sale Campaign Brief

This document is a comprehensive brief for an upcoming major eCommerce sale. It provides a strategic outline to guide the campaign’s planning, execution, and optimization. The brief covers essential aspects such as campaign objectives, target audience, promotional offers, creative assets, key messaging, and marketing channels. It includes detailed sections on content creation, timelines, budget allocations, and performance tracking, ensuring all team members align on the campaign’s purpose and deliverables. Additionally, the document may provide insights into previous campaigns’ performance to inform decision-making and offer specific guidelines for customer support during the sale.