Top Content Brief Templates for Brand Managers

For brand managers, a well-crafted Content Brief serves as a roadmap, ensuring that all content aligns with the brand's strategy and objectives. It details the key messages, audience, tone, and channels for content, thus ensuring consistency across all communications. A Content Brief template simplifies the creation process, providing a structured approach that can save time and enhance the effectiveness of content strategy.

Before embarking on crafting your own Content Brief template, it's wise to explore these existing templates to streamline the process and ensure your efforts are grounded in best practices.

What Should Content Brief Templates Include?

Choosing the right content brief template can streamline your workflow and ensure that all necessary information is communicated effectively. Here are key components to look for in a Notion template:

Objective: Clearly defines the purpose of the content. This helps align the team's efforts towards a common goal.
Target Audience: Identifies who the content is intended for, which influences tone, style, and messaging.
Key Messages: Outlines the main points that need to be conveyed in the content, ensuring consistency across all materials.
Call to Action: Specifies what action you want the audience to take after engaging with the content, which is crucial for ROI measurement.

Selecting a template with these components will help you maintain clarity and effectiveness in your content creation process.

What Should Content Brief Templates Avoid?

Choosing the right content brief template is crucial for streamlining your marketing efforts. However, not all templates are created equal. Here are a few components to steer clear of:

Overly Complex Structures: Avoid templates that feature complicated layouts or excessive sections. They can confuse rather than clarify, leading to inefficiencies in content production.
Undefined Objectives: Steer clear of templates that do not have clear, defined objectives. A good template should guide the content creation process by specifying what the content aims to achieve.
Generic Tone and Style Guidelines: Avoid templates that do not include specific guidelines for tone and style. These are essential for maintaining brand consistency across all content.

Remember, the best templates are those that simplify the process, making it easier to produce high-quality content that aligns with your brand's goals.

1Marketing Project Brief

Streamline your marketing campaigns with our comprehensive "Marketing Project Brief" template, crafted to provide a one-stop solution for planning, execution, and tracking. Organize stakeholders, set clear goals and objectives, define your target audience, and establish a winning communication framework. This robust template also includes a channel strategy, detailed timeline, and key performance indicators (KPIs) to ensure you stay on target throughout your campaign. Customize the template to suit your specific needs and enjoy an organized, efficient, and highly effective marketing campaign that delivers results.

A template preview for Marketing Project Brief

2Creative brief

Creative projects have many moving parts. This creative brief lets you gather all the necessary information and materials in one place — goals, deliverables, timeline, budget, and more. Get aligned with internal or external teams to set expectations and move forward with clarity.

3ContentOS 2.0

What's included in the ContentOS 2.0🎥

Basic Platform manager

Content Calendar

life progress widget

Video idea

4Content Planner for Brand

Revolutionize your social media content planning with our dynamic Notion template. Tailored for Instagram, TikTok, YouTube, Twitter, LinkedIn, and more, this versatile template accommodates diverse formats. Streamline your planning process, from brainstorming ideas to scheduling posts, ensuring consistent and engaging content across all platforms.

5Blog Editorial

The Blog Editorial Template streamlines your content creation process, whether you're a solo blogger or part of a team. With a customizable editorial calendar and collaborative drafting spaces, it ensures seamless planning, execution, and tracking of your blog posts. You can customize the template to fit your workflow.

6Content Planner

Introducing your hub for all content creation

Take your content game to the next level with the Ultimate Content Planner.
Designed to be your one stop shop for planning every part of your content journey, whether it would be video ideas, scripts, scheduling or anything else.

Some Key Features Include:

Dedicated pages for each platform

Tools and Observations specifically tailored for each platform

Project Planner

Growth Tracker

Content Calendar

Live Follower Count

Goals & Milestones

Brand Identity

Monthly Review

And Much More.

Whether you have never done content creation before or already have thousands of followers, this template will help you streamline the whole process as well as making it less overwhelming and more efficient.

7Content Deliverables

Devin Reed's Content Deliverables Template is designed to help you effectively plan and track your content deliverables for an entire quarter. This template lets you record the deliverable name, its status, project description, demand, target audience, lift, and ETA. The option to view by status, lift, or ETA gives you the flexibility to manage your content projects in a way that best suits your workflow. Simplify your content planning and stay ahead of your deliverables with this efficient Notion template.

A template preview for Content Deliverables

8Content brief

A major bottleneck in content programs is a lack of alignment on content expectations. This content brief template helps all stakeholders — SEOs, writers, and marketing leads — align on things like keyword requirements, brand & audience settings, content structure, visual elements, and more. A well-crafted content brief keeps projects on track, guards against frustrating rewrites, and keeps everyone happy.

9SEO Content Brief

A content brief sets clear expectations for your writing project upfront, and this template prioritizes clarity, SEO, and audience satisfaction. Along with the free guide, it also contains a pre-filled sample. Happy Writing!

A template preview for SEO Content Brief

10Video Content Strategy Planner

This template provides a clear outline and guide on how to brainstorm and develop video content for social media. It gives a clear path of the process. First, choose a topic, and then from that topic, choose 3 topics. From those sub topics, there are 6 categories of content that can be used to generate content for videos.

A template preview for Video Content Strategy Planner

Closing Thoughts

Utilizing these templates streamlines the creation process, ensuring consistency and coherence across all marketing materials. This uniformity strengthens brand identity and enhances audience engagement.

Start implementing these templates today to save time and improve your team's efficiency. Witness the positive impact on your project's workflow and overall brand strategy.

What is a Content Calendar?

A content calendar is a schedule of when and where to publish upcoming content, typically including details such as the topic, author, and distribution channels.

What is a Target Audience Persona?

A target audience persona is a semi-fictional character that represents a segment of a brand's target market, used to tailor content and marketing strategies effectively.

What is an Editorial Guideline?

Editorial guidelines are a set of standards that govern the style, tone, and substance of the content, ensuring consistency and quality across publications.