Top 8 Free Brand Guidelines Templates

Brand Guidelines are essential for maintaining a consistent brand identity, which is key to being recognized and trusted by your audience. They help ensure that all aspects of your brand, from visuals to messaging, are cohesive and aligned with your brand's values and goals. A Brand Guidelines Notion template can streamline the process of creating and sharing these guidelines, making it easier to keep your brand's look and feel consistent across all platforms and materials.

Before you get started in creating your own Brand Guidelines, you should check out these Brand Guidelines Notion templates below to help make it easier.

What Should Brand Guidelines Templates Include?

Choosing the right Brand Guidelines template in Notion can streamline your brand management and ensure consistency across all platforms. Here are key components to look for in a good template:

Logo Usage: Details on how to use the logo, including acceptable sizes, colors, and spacing.
Color Palette: A clear display of the brand's primary and secondary colors with specific color codes to maintain consistency.
Typography: Guidelines on the fonts used in your brand's communications, specifying which are for headers, body text, and accents.
Voice and Tone: Instructions on the brand’s writing style and the emotional tone that communications should convey.

Selecting a comprehensive template helps ensure that everyone in your organization represents the brand consistently and professionally.

What Should Brand Guidelines Templates Avoid?

When selecting a Brand Guidelines template in Notion, it's essential to be aware of certain elements that can hinder the effectiveness of your brand's communication. Here are three key components to steer clear of:

Overly Complex Layouts: Templates with complicated designs can detract from the main content. Choose simplicity to ensure your guidelines are easy to follow and implement.
Generic Fonts and Colors: Avoid templates that do not allow customization of fonts and colors. Your brand's uniqueness should be reflected in your guidelines.
Insufficient Brand Story Elements: A template lacking space for your brand’s history and values may not fully convey your identity. Ensure there's room to tell your brand's story.

Choosing the right template involves more than just aesthetics; it's about functionality and alignment with your brand's core identity. Make sure the template serves as a true asset.

1Brand Assets

Keep track of brand assets like logos, images, and fonts. Tag the assets to sort by file type or application.

2Startup Brand Workbook

By the end of this workbook, you’ll have created a super actionable brand strategy, covering all the essential elements needed to truly stand out from the crowd.

3Brand Book

Store and plan your complete brand guidelines in Notion with this handy template 'Brand Book'.

4Brand Strategy

Set the foundation for your brand’s identity with this comprehensive Brand Strategy template. Clearly define your brand’s mission and purpose, then move on to establish a brand narrative that aligns with your core values. Additionally, the template aids in setting the tone for product positioning and creating story structures that resonate with your target audience.

5Brand Guidelines Kit

This comprehensive Brand Guideline template provides a centralized platform to store and organize all your brand assets, colors, typography, logos, and voice & tone guidelines in one place.

It covers brand strategy, brand design and I've added in my Canva Brand Guidelines template as a bonus too!

Whether you're a startup or an established company, this template will help you maintain consistency across all your marketing materials and ensure a cohesive brand image. Say goodbye to cluttered files and misaligned designs, and elevate your brand with this Notion Brand Guidelines template.

6Brand Guide

Meet the Notion Brand Guide – an editable & shareable page streamlining brand management. Serving as a centralized hub, it meticulously documents all facets of your brand, from logos to multimedia assets, with a standout Asset Library for easy organization.

This user-friendly template adapts seamlessly to the needs of startups, creators, freelancers, and established brands, fostering collaboration by simplifying sharing with team members. Its intuitive navigation ensures quick access to vital details, enabling a focus on building a consistent brand presence.

Beyond visuals, the Notion Brand Guide delves into strategic brand management, empowering teams to articulate the brand story, voice, and values. More than a visual toolkit, it's a comprehensive solution for collaboration and strategic brand alignment. Elevate your brand identity with the Notion Brand Guide – a cohesive, accessible document transforming how you manage and share your brand.

7Brand Style Guide

A comprehensive branding guide. This template includes your brand's purpose, positioning statement, personality traits, logos, color palette, typography, and tone of voice to create a consistent brand identity, which is crucial for connecting with your target audience.

8Fonts

This template includes a different aspect of a font that makes it unique. The font database is structured in a way for you to filter out the font that you want for the current project that you are working on.

Filtering tags provided are, - pricing, tags, font casing, font type, font axis, font variations, font variation types, view/download link , a special note

Closing Thoughts

Utilizing these templates streamlines the process of brand management, ensuring consistency across all marketing materials. They save time and reduce errors, making them indispensable tools for any marketer.

Start implementing these templates today to enhance your brand's visibility and coherence. The ease of use and customization options will transform your brand management strategy.

What is a Brand Voice?

Brand voice refers to the consistent expression and communication style that a brand uses in its messaging, which aligns with its identity and values.

What is a Visual Hierarchy?

Visual hierarchy in brand guidelines dictates the arrangement and presentation of visual elements to signify importance, guiding the viewer's eye through the content effectively.

What is a Brand Persona?

Brand persona is a character that represents the brand in communications, often crafted to resonate with the target audience, embodying traits that align with the brand’s values and message.