Top 6 Public Relations Kit Templates

Having a Public Relations Kit is essential for managing your brand's image and ensuring consistent, effective communication with the media and public. It streamlines the process of sharing information, handling inquiries, and tracking PR campaigns. A Public Relations Kit template in Notion can help organize your assets, press releases, and guidelines, making it easier to maintain a cohesive brand narrative and respond swiftly to opportunities or crises.

Before you get started in creating your own Public Relations Kit, you should check out these Public Relations Kit templates below to help make it easier.

What Should Public Relations Kit Templates Include?

Choosing the right Public Relations Kit Template in Notion can streamline your PR activities and ensure you present a polished image. Here are key components to look for:

Press Release Templates: Essential for quick adaptations, these templates should allow easy customization for different news angles and media outlets.
Media Contact Database: A well-organized database for media contacts supports targeted outreach. It should be easy to update and categorize by region, outlet, or beat.
PR Campaign Tracker: This component helps monitor the progress and effectiveness of each PR campaign, providing insights into what strategies work best.
Brand Assets: Easy access to company logos, executive bios, and branded materials ensures consistency in all public communications.

Selecting a comprehensive PR kit template empowers your team to manage public relations more effectively, enhancing your brand's visibility and media engagement.

What Should Public Relations Kit Templates Avoid?

Choosing the right Public Relations Kit Template in Notion is as much about what it doesn't include as what it does. Here are three key components to steer clear of:

Overly Complex Layouts: Templates with too many intricate features can be confusing and detract from the main message. Simplicity often leads to better communication.
Generic Content: Avoid templates that are filled with placeholder texts that don’t cater to your specific industry or brand voice. Personalization is key in public relations.
Irrelevant Sections: Ensure the template doesn’t include unnecessary sections that don’t apply to your PR goals. This can clutter the kit and dilute important information.

Remember, the best PR kit template should amplify your message without adding unnecessary noise. It's about finding a balance that complements your communication strategy effectively.

1Public Brand Guidelines

Streamline your brand's online identity with our Brand Guidelines template, crafted for public visibility. It contains sections for brand identity and visual brand, ensuring your brand's values and aesthetics are clearly and consistently showcased to a global audience.

2Press Kit

Our Press Kit template is your one-stop hub for managing all of your company's visual assets - from logos and screenshots to illustrations and photos. The easy-to-use "+ New" buttons beneath each database enable swift addition of new assets, which are automatically categorized by type.

Best of all, sharing your press kit with the wider world is just a click away. Simply hit the "Share" button at the top right, toggle the "Share to web" option, and your press kit is ready for the world to see. Show off your brand's assets in style with this robust and accessible Notion template.

3PR Campaign Planner

Notion PR Campaign Manager: Simplify and streamline your PR campaign management with this powerful template. Effortlessly plan, execute, and track the progress of your single PR campaign from start to finish, all in one centralized workspace. Coordinate tasks, manage media contacts, craft impactful press releases, and monitor media coverage seamlessly. Stay , collaborate effectively with your team, and achieve PR success with confidence.

A template preview for PR Campaign Planner

4Deel's press release brief

Deel (W19) has transformed the way companies hire, pay and manage contractors and employees in over 150 countries. They use Notion as a single source of truth across the entire company. Their Comms team built this template to stay on top of tight PR deadlines and drive clarity around what needs to be done.

A template preview for Deel's press release brief

5Company Fact Sheet

Company positioning helps you clearly articulate who you are, what you do, and why it’s important. Use this Company Fact Sheet template to get all this info in one place.

A template preview for Company Fact Sheet

6Videogame Press Kit

This template is the all-in-one solution for your videogame press kit.
Change the cover, the icon, the title, fill in the different blocks, click on ‘Publish’ and you have an awesome presskit!

This includes everything you need to provide for a good videogame press kit.
Some blocks are synced to the videogame marketing and communication management template: the easiest solution to follow your videogame promotion and communication! Please send an email if you are interested.

A template preview for Videogame Press Kit

Closing Thoughts

Utilizing these templates streamlines your PR efforts, ensuring consistent communication and brand messaging. They save time and enhance team collaboration, allowing you to focus on strategic tasks.

Start implementing these tools today to see immediate improvements in your public relations workflow. Their adaptability and ease of use make them indispensable for any PR professional aiming for success.

What is a Media Advisory?

A concise notice that alerts the media about an upcoming event, aiming to secure coverage by providing essential details like the who, what, when, and where.

What is a Press Kit?

A package of promotional materials provided to members of the media to brief them about a product, service, or organization and to potentially garner publicity.

What is an Embargo?

A restriction placed on information or news provided to the press, which cannot be published until a specified date or condition has been met.