Top 10 Rival Scan Templates

Understanding your competitors is essential for staying competitive in any market. A Rival Scan helps you identify your competitors' strengths and weaknesses, allowing you to strategize effectively and find opportunities for growth. A Rival Scan Notion template streamlines this process, providing a structured approach to collecting and analyzing competitive intelligence.

Before you dive into creating your own Rival Scan, take a look at these Notion templates to simplify and enhance your competitive analysis efforts.

What Should Rival Scan Templates Include?

Choosing the right Rival Scan Template in Notion can significantly streamline your competitive analysis process. Here are key components to look for when selecting a template:

  1. Comprehensive Competitor Profiles: Ensure the template allows for detailed entries about each competitor, including their business strategies, product lines, and market positioning.

  2. Market Trends Tracking: A good template should have features to monitor and update on industry trends, helping you stay ahead in understanding market dynamics.

  3. SWOT Analysis Section: Look for a template that includes a dedicated area for Strengths, Weaknesses, Opportunities, and Threats to facilitate strategic planning.

  4. Update Logs: Choose a template that offers a structured way to record updates and changes in competitor behavior and market conditions over time.

Selecting a template with these components will not only provide a thorough insight into your competitors but also enhance your strategic decision-making capabilities.

What Should Rival Scan Templates Avoid?

When selecting a Rival Scan template in Notion, it's important to choose one that helps streamline your competitive analysis without cluttering your workflow. Here are a few components to steer clear of:

  1. Overly Complex Metrics: Avoid templates that include too many detailed metrics which can complicate the analysis and slow down decision-making processes.

  2. Non-Customizable Fields: Templates that don't allow customization can limit your ability to tailor the analysis to specific needs of your business or industry.

  3. Excessive Automation: While some automation is beneficial, too much can obscure important insights and reduce the opportunity for critical thinking and genuine competitor assessment.

Choosing the right template involves looking for simplicity, flexibility, and just the right amount of automation to enhance your strategic insights without overwhelming you.

1Competitive Analysis

Track and stay ahead of competitors operating in your market. Edit individual items to add notes, screenshots, etc. about each competitor.

A template preview for Competitive Analysis

2Feature market analysis

Quickly and elegantly identify differences between your product and primary competitors when it comes to features. Always have a sense of the market and where different players are innovating.

This can also help your sales team understand at a glance where they have opportunity to point out your product's unique advantages.

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A template preview for Feature market analysis

3Competitor Analysis

Make sure your entire company understands your competitive landscape, where you're best in class, and where you still have room for growth. This is very helpful for keeping urgency high.

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A template preview for Competitor Analysis

4Competitor Battlecards

Knowing your competition is one key to success. With this Competitor Battlecards template, you can see the landscape, know your positioning, and set your company up to win.

A template preview for Competitor Battlecards

5Competitive Analysis Template

A competitive analysis is an assessment of our competitor’s products & services to evaluate their strengths and weaknesses in comparison to ours. This template focuses on UX/UI analysis of competitors' products.

A template preview for Competitive Analysis Template

6Notion Competitor Monitoring Template

Our Notion Competitor Monitoring Template will allow you to jumpstart your competitive analysis without starting from scratch. This template contains four pages including a SWOT Analysis, a competitor Kanban board, guiding questions, and a 100+ resource database. Stay ahead of your competition and start using competitor insights to your advantage.

A template preview for Notion Competitor Monitoring Template

7Competitor UX analysis

UX competitive analysis focuses on evaluating and comparing the user experience elements of competitors' products or services, like navigation, information architecture, visual design, content quality, usability, and overall user satisfaction.

In this process, you'll create a list of competitors (check out a competitor page), examine their features compared to yours (feature audit), look at how users interact with their product and what challenges they face (UX analysis), and put together a visual board for inspiration from their design choices (benchmarking).

A template preview for Competitor UX analysis

8Etsy Business Comparative / Competitive Analysis

This template provides a condensed comparative analysis, presenting key data points for a side-by-side evaluation of entities or businesses within the same niche in the context of competitive analysis. Relevant data such as Original Price, Discount, Listing Age, Tags or Keywords, Cancellation Accepted, Ad, Star Seller, Sales, Listings, Reviews, Social Channels, and more have been pre-defined. Items are grouped per Category (or Product) as shops usually sell products of different categories. You may add properties such as Shipping, Custom Order and other info that you may find helpful.

A template preview for Etsy Business Comparative / Competitive Analysis

9Notion's sales one-pager: Competitor comparison

Growing sales teams need a lot of content — competitor comparisons, product demos, packets for different use cases, and personas. Instead of a PDF, a Notion page lets you enhance the experience with product GIFs and YouTube links. The built-in formatting structures like columns and headers also make sure that your pages always look beautiful.

A template preview for Notion's sales one-pager: Competitor comparison

10UX Benchmark

This is a professional and practical UX benchmark template to help you make your product successful!

It is simple and easy to customize. Recommended for product designers, UX/UI designers, UX researchers, product managers, etc.

A template preview for UX Benchmark

Closing Thoughts

Utilizing these templates streamlines the process of monitoring competitors, ensuring you stay ahead in your industry. They provide a structured way to gather and analyze critical data efficiently.

Start implementing these templates today to enhance your strategic planning. By doing so, you'll save time and gain deeper insights into market trends and competitor strategies.

What is a Competitive Benchmarking?

Competitive Benchmarking involves comparing a company's performance metrics and strategies to those of its top competitors.

What is a SWOT Analysis?

SWOT Analysis is a strategic planning tool used to identify the Strengths, Weaknesses, Opportunities, and Threats related to business competition or project planning.

What is a Market Positioning Map?

A Market Positioning Map displays the position of a company's products or services against those of its competitors, based on relevant criteria important to the market.

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