Top 10 Free Product Strategy Doc Templates

Streamline your product strategy and stay aligned with your team by using Notion's product strategy doc template. Keep all stakeholders in the loop and ensure everyone knows the project's next steps, goals, and priorities with this fully customizable template.

What Should Product Strategy Doc Templates Include?

Choosing the right Product Strategy Doc template in Notion can streamline your strategic planning process. Here are key components to look for in a high-quality template:

Market Analysis: This section should provide tools for detailing competitive landscape and consumer behavior, helping you position your product effectively.
Product Vision and Objectives: A clear outline for articulating your product’s future state and the goals that will guide its development and launch.
Strategic Initiatives: Look for templates that break down the steps needed to achieve your objectives, including timelines and milestones.
Metrics and KPIs: Essential for tracking progress, the template should include predefined metrics to measure the success of your product strategy.

Selecting a template with these components will ensure you have a robust framework to guide your product's strategic direction and measure its success.

What Should Product Strategy Doc Templates Avoid?

When selecting a Product Strategy Doc template in Notion, it's essential to be aware of certain elements that can hinder your strategic planning process. Here are three key components to steer clear of:

Overly Complex Structures: Templates with complicated frameworks can obscure your strategic vision rather than clarifying it. Opt for simplicity to enhance focus and effectiveness.
Generic Content: Avoid templates filled with generic, non-customizable content. They should serve as a guide, not a one-size-fits-all solution, allowing room for tailored strategic input.
Fixed Time Frames: Steer clear of templates that rigidly define time frames. Flexibility in planning stages is vital to adapt to evolving market conditions and business goals.

Choosing the right template involves avoiding these pitfalls to ensure it complements and enhances your strategic planning, rather than constraining it.

1Customer journey mapping

Customer journey maps are an essential piece of any marketing or product strategy, but trying to fit all the subtle (and critical) details into a 5x5 grid just isn't viable.

This template lets you leverage Notion's infinite canvas to map richly detailed customer journeys that convert.

You can use it to help you or your team map out:

- Key user journey stages
- Target personas
- Goals & pain points
- Actions & endpoints
- Use cases, touch points
- Key projects & campaigns
- Surveys, targets, KPIs and more.

A template preview for Customer journey mapping

2Planning for product development in Notion

Product development is a complex process that requires careful planning and execution to ensure success. This template allows you to connect your OKRs, projects, and tasks to help you estimate budget requirements and help keep your team on track.

A template preview for Planning for product development in Notion

3Business Requirement Documents (BRD)

The Business Requirement Document (BRD) is the compass guiding project development. It comprehensively outlines business goals, user expectations, and functional needs, ensuring a shared vision. Like a roadmap, the BRD navigates teams toward successful project outcomes. 🚀

A template preview for Business Requirement Documents (BRD)

4Game Design Document

A ready to use template for your next game design document. Containing high level details and detailed document templates such as story, gameplay, technical requirements, and asset.

A template preview for Game Design Document

5Task Prioritisation using RICE Framework

🚀 Elevate Your Task Management with the RICE Framework Notion Template! 🚀

🌟 Overview:
Drowning in tasks and unsure where to start? This RICE Framework Notion template is your ultimate solution! Designed meticulously for professionals like you, this template harnesses the power of the RICE method, ensuring you prioritise tasks that truly matter.

📊 Features:
Deep Dive into RICE: Understand the magic behind Reach, Impact, Confidence, and Effort. 🧠
Step-by-Step Guide: Never used RICE before? No worries! This guide ensures a smooth sailing. 📖
Formula Breakdown: Dive into the RICE formula, with examples to clarify every step. 🔍
Mock Table: Practice makes perfect! Use the mock table to get hands-on experience. 📝

🎯 Benefits:

Data-Driven Decisions: Say goodbye to guesswork! Make informed choices backed by solid data. 📈
Team Collaboration: Engage your team in the prioritisation process, ensuring everyone's on the same page. 🤝
Efficiency Boost: Focus on tasks that offer the highest return, driving productivity through the roof! ⚡

Step up your task management game. Dive into our RICE Framework Notion template and watch your projects thrive! 🌱

A template preview for Task Prioritisation using RICE Framework

6Competitive Positioning Framework

Use this table to quickly compare your brand or company to the competitors in your industry and develop differentiated solution/benefit statements, core differentiators, category(s), and market position. Take a look at incumbents and well-established competitors as well as emerging disruptors and innovators in your space. You might also consider comparing your company to complementary brands—brands your customers may already be loyal to or use in conjunction with your product, such as an integration.

A template preview for Competitive Positioning Framework

73-year Business Plan

Looking ahead is an important part of building a business strategy. Use this template to outline strategy, map goals, and plan for big product launches.

A template preview for 3-year Business Plan

8Product manager OS

This template helps PMs manage their weekly tasks and projects by ensuring they focus on the right things. It encourages people to ladder up their tasks and projects to core OKRs, and simplifies the process of staying on top of their teams. In short, it makes zooming out to overall goals just as easy as focussing on what needs to get done this week.

A template preview for Product manager OS

9Voice of Customer Report

Every quarter, the User Insights team at Notion puts together a Voice of Customer report to align the organization around top trends and customer insights. Use this VoC template to quickly generate a report to share out critical customer insights with your organization.

Template creation assisted by Tiffany Go and the Entrepret team.

A template preview for Voice of Customer Report

10Product prelaunch

This is a sanitized version of the project management template the team at The Futur uses to prelaunch digital products. All of the specific/detailed information has been removed, but feel free to use this structure to manage any team effort that requires coordination.

A template preview for Product prelaunch

Closing Thoughts

Utilizing these templates streamlines the strategic planning process, allowing you to focus more on execution and less on organization. They are designed to enhance productivity and ensure alignment across your team.

By adopting these tools, you can effectively track progress and adapt strategies swiftly. Start implementing these templates today to transform your product development workflow and achieve better outcomes.

What is a Product Roadmap?

A product roadmap is a high-level visual summary that maps out the vision and direction of your product offering over time.

What is a Value Proposition?

A value proposition refers to the value a company promises to deliver to customers should they choose to buy their product.

What is a Stakeholder Feedback?

Stakeholder feedback involves gathering insights and opinions from individuals who have an interest in the success of the product, such as customers, investors, and internal teams.