Top 10 Free Product Marketing Templates

Craft a compelling narrative for your product using Notion's curated Product Marketing templates. From ideation to execution, easily navigate through the complexities of product positioning, messaging, and campaign planning. Customizable for teams of any size, these templates are your ultimate resource for turning products into market winners.

What Should Product Marketing Templates Include?

Choosing the right Product Marketing template in Notion can streamline your marketing efforts and ensure consistency across your campaigns. Here are key components to look for:

Market Analysis: This section should provide tools for SWOT analysis, competitor benchmarking, and market trends to help you strategize effectively.
Product Positioning: Look for templates that help articulate the unique value proposition and positioning statements, crucial for targeting the right audience segments.
Go-to-Market Strategy: Essential for planning the launch, this should include timelines, channels, and key activities to introduce the product to the market.
Performance Metrics: Ensure there are integrated sections for tracking KPIs and ROI, which are vital for measuring the success of your marketing initiatives.

Selecting a comprehensive template empowers your team to focus more on execution and less on planning from scratch.

What Should Product Marketing Templates Avoid?

When selecting a product marketing template in Notion, it's essential to be aware of certain features that might hinder rather than help. Here are three key components to steer clear of:

Overly Complex Structures: Avoid templates with complicated frameworks that can confuse and delay execution. Simplicity leads to better clarity and efficiency.
Generic Content: Steer clear of templates filled with non-specific placeholders. A good template should guide your strategy with specific, actionable items tailored to your product's market.
Fixed, Non-Customizable Sections: Avoid templates that don't allow modifications. Flexibility in a template is vital for it to be useful across different products and market conditions.

Choosing the right template involves looking for one that simplifies processes, encourages specific strategies, and adapts to various marketing needs.

1Go to market (GTM) plan

A go to market (GTM) plan aligns cross-functional teams around all the elements of bringing a product to users. In one place, you and your team can plan and execute every part of your launch.

A template preview for Go to market (GTM) plan

2Product Marketing Team

Optimize your product marketing efforts with this Notion template. It's a user-friendly hub for team collaboration, project management, and content strategy. Simplify your project management journey with this straightforward Notion template.

A template preview for Product Marketing Team

3Stefanos's Productivity Pack

Do you want to go a step further and make intentional learning a daily way of life?

Gain immediate access to the best Notion templates centred around personal growth, from writing your own personal user manual and career growth plan to creating your own portfolio and goal setting.

A template preview for Stefanos's Productivity Pack

4Notion’s GTM calendar

A go-to-market (GTM) plan aligns everyone and their tasks when bringing a product to market. This GTM calendar keeps track of launch dates, milestones, context, and more! View your events in a timeline, calendar, or table view by using different . Use this template to keep track of your launches and align cross-functional teams at every stage of bringing a product to users.

A template preview for Notion’s GTM calendar

5Etsy Business Comparative / Competitive Analysis

This template provides a condensed comparative analysis, presenting key data points for a side-by-side evaluation of entities or businesses within the same niche in the context of competitive analysis. Relevant data such as Original Price, Discount, Listing Age, Tags or Keywords, Cancellation Accepted, Ad, Star Seller, Sales, Listings, Reviews, Social Channels, and more have been pre-defined. Items are grouped per Category (or Product) as shops usually sell products of different categories. You may add properties such as Shipping, Custom Order and other info that you may find helpful.

A template preview for Etsy Business Comparative / Competitive Analysis

6Notion's GTM plan

Notion's GTM plan template offers a streamlined approach to product launches. Starting with a clear executive summary, the template guides you through team roles, launch strategy, messaging, and market insights. Easily define your product's value, anticipate market reactions, and plan your launch day down to the last detail. With this template, turning your product ideas into successful launches becomes a straightforward task.

A template preview for Notion's GTM plan

7Email Marketing Planner

Key Features:

Structure workflows by projects.

Write, organize, and plan emails.

Strategically market products.

Connect your products to emails.

A template preview for Email Marketing Planner

8META ADS Media Performance Metrics (Ecom)

This Ecom media audit template empowers you to systematically gather and analyze metrics for each creative, presenting a comprehensive overview within a unified platform.
Whether scrutinizing performance, tracking engagement, or optimizing content, our template simplifies the intricate audit process.

A template preview for META ADS Media Performance Metrics (Ecom)

9Product Marketing Portfolio

A sample portfolio to showcase your best work, projects, and career progression.

A template preview for Product Marketing Portfolio

10Product Demo Video Script

No need start from a blank canvas. You can easily plug in your content and create your own script instantly. Plan out your story step by step.

A template preview for Product Demo Video Script

Closing Thoughts

Utilizing these templates streamlines your marketing efforts, ensuring you're always on track with your campaigns. They help in organizing tasks, setting priorities, and monitoring progress efficiently.

Adopting these tools can significantly enhance your productivity and effectiveness. Start by integrating one template into your routine and observe the improvements in workflow and outcomes.

What is a Go-to-Market Strategy?

A plan that specifies how a company will reach target customers and achieve a competitive advantage.

What is Product Positioning?

The process of determining how to best communicate a product's attributes to the target market based on customer needs and market competition.

What is Market Segmentation?

The practice of dividing a target market into approachable groups based on demographics, needs, priorities, common interests, and other psychographic or behavioral criteria used to better understand the target audience.