Business Case
About this template
The purpose of a Business Case is to provide a compelling justification for why a customer should invest in a given solution / project, backed by data, analysis, and a clear understanding of the customer's problem, requirements and objectives. It serves as a crucial tool for sharing context, building trust, demonstrating value, and ultimately helping your customers solve problems. It should serve as a key tool in your customer engagements.
Throughout the discovery process of a sales cycle, you should aim to complete the Business Case with insights and input from your prospective customer. Typically, a Business Case is something that a company will create themselves internally to help make decisions — stand out from the crowd by putting your customer first and doing the work for them 😊
