Brand Discussion Guide

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For brand marketers, strategists, or researchers, this discussion guide can be a helpful tool when discussing changes to your brand’s strategy or positioning, or considering a brand refresh or rebrand.

Use this guide to interview key stakeholders to identify instances of alignment and misalignment in your company strategy, mission, and vision and form an action plan based on the insights you gather. The template includes the discussion guide, plus instructions for how to conduct the interviews and what to do with your learnings.

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