Ad Account Audit

A complete guide to perform account audit in-terms of account, campaign settings, keywords, ad copies and strategy.
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It covers various aspects such as timezone selection, ad content, ad extensions, attribution model, audience membership, campaign goals, conversion tracking, keyword organization, landing page optimisation , budget allocation, and campaign segmentation.

It also includes questions about DSA, negative keywords, and performance evaluation. The checklist aims to ensure that the Google Ads account is set up and managed effectively to achieve the desired objectives.

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