Top Product Marketing Templates for Content Writers

Product marketing provides a bridge between what a product can do and the needs of the market, ensuring that content writers create relevant, targeted material. A good Product Marketing template can streamline this process by helping to align team efforts, track product development, and measure impact effectively, thereby saving time and enhancing the quality of output.

Before you dive into creating your own Product Marketing template, it's worth exploring these notable examples below to streamline your process.

What Should Product Marketing Templates Include?

Choosing the right product marketing template can streamline your strategy and ensure all critical elements are covered. Here are key components to look for in an effective template:

Market Analysis Section: This should provide a framework for detailing market trends, customer needs, and competitive landscapes to guide strategic decisions.
Positioning and Messaging: Essential for clarifying how your product stands out. This part should help articulate the unique value proposition and key messages for different audience segments.
Go-to-Market Strategy: A comprehensive section that outlines the action plan for launching the product, including timelines, channels, and key activities.
Performance Metrics: It should include predefined metrics to track the success of the product post-launch, ensuring that the team stays focused on measurable outcomes.

With these components, a product marketing template can transform scattered efforts into a coherent and strategic approach, enhancing both planning and execution phases.

What Should Product Marketing Templates Avoid?

Choosing the right product marketing template is crucial for streamlining your marketing efforts. However, it's equally important to know what to avoid in a template to ensure it suits your needs effectively.

Overly Complex Features: Avoid templates that include too many complex features which can complicate rather than simplify your marketing process. Look for simplicity and ease of use.
Generic Content: Steer clear of templates that are filled with generic content. A good template should offer customization options that allow you to tailor the content to your specific product and market.
Non-Collaborative Design: Avoid templates that do not support collaboration. Product marketing is a team effort, and the ability to easily share and edit content with team members is essential.

Remember, the best templates are those that save you time while allowing for flexibility and creativity in your marketing strategy.

1Product Marketing Team

Optimize your product marketing efforts with this Notion template. It's a user-friendly hub for team collaboration, project management, and content strategy. Simplify your project management journey with this straightforward Notion template.

Uma prévia do modelo para Product Marketing Team

2Notion's GTM plan

Notion's GTM plan template offers a streamlined approach to product launches. Starting with a clear executive summary, the template guides you through team roles, launch strategy, messaging, and market insights. Easily define your product's value, anticipate market reactions, and plan your launch day down to the last detail. With this template, turning your product ideas into successful launches becomes a straightforward task.

Uma prévia do modelo para Notion's GTM plan

3Product Marketing Portfolio

A sample portfolio to showcase your best work, projects, and career progression.

Uma prévia do modelo para Product Marketing Portfolio

4Solution Story: One-Page Product Messaging Brief

The solution story is the story we'd like to tell that convinces people to buy or switch. The story is a vision for the future from which you get buy-in from your Product Team. It can help influence what gets built and it can help prioritize feature scoping. Write it out, discuss with your PM, and keep everybody aligned.

Uma prévia do modelo para Solution Story: One-Page Product Messaging Brief

5The Small Business Content Strategy

Your 20 Minute Content Strategy

✓ Understand the exact ins and outs of how to get your products in front of people who will be obsessed with what you do so that you can build a community of raving fans.

✓ Say goodbye to obsessing over algorithms and learn how to build a sustainable SEO-first content strategy so that you’re constantly attracting dream customers - even in your sleep!

✓ Find ways of marketing your products that feel strategic yet effortless to create so that you can actually enjoy the process of showing off your incredible creations to those who will love them.

Uma prévia do modelo para The Small Business Content Strategy

6Product Marketing Resume

Creating a resume is sometimes difficult; thus I am sharing my minimal resume template which got me interviews at Atlassian, EVBox, Shopify, and had Google take notice. Enable "Public Access" and send over the link with your job applications. You can keep improving the resume even after you sent it out.

Uma prévia do modelo para Product Marketing Resume

7Product Marketing Resume

Build a beautiful, functional 'Product Marketing' resume within your workspace. Enable "Public Access" and send over the link with your job applications. You can keep improving the resume even after you sent it out.

8Product Marketing Career Framework

Define and measure career growth for your product marketing team. As a product marketing manager myself, I wanted a central place to have visibility into my skills and progress over time.

This template helps Product Marketing teams, and HR, design career levels, skills and expectations

Uma prévia do modelo para Product Marketing Career Framework

9Product Marketing Team Charter

Your Product Marketing Team Charter is an internal document that helps you clarify your team’s scope, explains what ‘product marketing does’ to other teams and establishes boundaries.

Fully customizable and easy to use, this template is the perfect solution for PMM leaders looking to communicate what product marketing does and lay out guidelines for cross-functional collaboration.

Uma prévia do modelo para Product Marketing Team Charter

10Social Media Content Planner

The Social Media Content Planner Notion template is your ultimate tool for optimizing your social media strategy. With this template, you can strategically map out your content calendar, ensuring a consistent flow of posts across all your social media platforms. Simply assign specific dates and times for publication, and watch as your content schedule fills up with efficiency. This streamlines your workflow, saving you time and ensuring that your social media presence remains consistent and engaging. Tailor the template to suit your specific workflow and preferences with customizable layouts. Add or remove sections, columns, or properties to adapt to your evolving needs, ensuring that the Social Media Content Planner remains an indispensable tool for your social media marketing efforts.

Uma prévia do modelo para Social Media Content Planner

Closing Thoughts

Utilizing these templates streamlines your workflow, ensuring consistency and efficiency in your content creation process. They provide a structured approach that helps maintain quality across all your marketing materials.

By adopting these templates, you can focus more on creativity and less on structure. This not only saves time but also enhances the effectiveness of your campaigns. Start implementing them today to see the difference!

What is a Go-to-Market Strategy?

A strategic plan that outlines how a company will launch a product to market, targeting key audiences and establishing a competitive position.

What is Product Positioning?

The process of defining and communicating the unique value a product offers to its target audience compared to competitors.

What is Market Segmentation?

The practice of dividing a target market into approachable groups based on demographics, needs, priorities, common interests, and other psychographic or behavioral criteria used to better tailor marketing messages.