Top Design Brief Templates for Graphic Designers

A design brief serves as a roadmap for graphic designers, guiding them through the project requirements, goals, and expectations. It provides a clear understanding of the client’s needs, ensuring alignment between client and designer from the outset. A Design Brief template on Notion could streamline this process, allowing for a more organized approach to capturing essential project details, thereby improving communication and project outcomes.

Before diving into creating your own Design Brief template, take a look at these available examples to simplify the process.

What Should Design Brief Templates Include?

Choosing the right Design Brief Template can streamline your project's initiation phase, ensuring all critical elements are addressed from the start. Here are key components to look for:

Project Overview: This section should clearly outline the project's goals, target audience, and background. It sets the stage for all subsequent design decisions.
Objectives: A good template will help you define specific, measurable outcomes that the design should achieve, aligning the project with business goals.
Timeline and Budget: Essential for project management, these details ensure that the scope of the project is well understood and manageable within client expectations.
Deliverables: Clearly listed expected outputs, formats, and any milestones. This clarity helps in assessing the final submissions against the initial brief.

Selecting a comprehensive Design Brief Template equips you with a robust framework to kickstart your creative projects effectively and efficiently.

What Should Design Brief Templates Avoid?

Choosing the right design brief template is crucial for streamlining your creative projects. However, not all templates are created equal. Here are key elements to steer clear of:

Overly Complex Instructions: Avoid templates that include complicated instructions or jargon. They can confuse rather than guide, especially for teams with varying expertise levels.
Excessive Detail: Templates that demand too much detail upfront can stifle creativity and delay the start of the actual design work. Opt for simplicity that encourages flexibility.
Rigid Structure: Steer clear of templates that do not allow customization. A good template should adapt to different projects and client needs, not the other way around.

Selecting a template that avoids these pitfalls will ensure a smoother workflow and foster a creative environment that can adapt to various design challenges.

1Briefing de Criação

Um documento simples para ajudar você a organizar todos os requisitos e informações necessários para permitir uma colaboração tranquila com agências e freelancers.

Uma prévia do modelo para Briefing de Criação

2Design de produto RFC

Apresentamos o modelo Design de Produto RFC - um modelo abrangente e colaborativo projetado para otimizar seu processo de design de produto, desde a concepção até a execução. Esse modelo captura informações essenciais, promove a comunicação e fornece uma abordagem estruturada para impulsionar seu projeto de design.

Uma prévia do modelo para Design de produto RFC

3Briefing de Design

Um documento simples para ajudá-lo a organizar todos os requisitos e informações necessários para a execução eficaz de projetos de design.

Uma prévia do modelo para Briefing de Design

4Brand Design Brief

Ugh, tired of design drafts that miss the mark?

You know, the ones that look kinda pretty, but don't really connect with your audience or boost your sales?

Been there, done that. That's why I created this super-simple Brand Design Brief Template.

Think of it as your magic wand for crafting a brand that:
Turns heads with stunning visuals that capture your unique vibe.
Speaks to your ideal customers like they're old friends.
Crushes the competition by standing out from the crowd.
Drives real business results, not just likes and shares.

No more design drama, Just a clear roadmap that helps you and your designer:
Understand your target audience inside-out. Who are they? What makes them tick?
Unleash your creative vision. Playful? Sleek? You name it! ✨
Spot your competitive edge. What are they doing right (and wrong)?
Fuel your designer's imagination. Share visual inspo to spark their creativity.
Align design with your business goals. Let's make it happen!

5UX/UI Design Project Brief

Looking for a skilled UX/UI designer? Check out this comprehensive UX/UI Design Project Brief Notion template! The Overview section provides background information about your expertise, while the "Why me" section highlights your unique value proposition. The Services section outlines the design offerings to cater to all client needs. Budget and timeline management are made easy with dedicated tables. Finally, the Terms and Conditions section ensures a productive collaboration. Start your UX/UI design project with confidence using this professional Notion template. Contact the client today to kickstart your project!

Uma prévia do modelo para UX/UI Design Project Brief

6Ideation Board & Library For Graphic Designer

What’s inside this template?

✅ Brainstorms Ideas & Concepts: Crucial for generating ideas & concept. It allows the designers note down their initial thoughts

✅ Sketches: A space for rough sketches and initial design concepts. This helps the designer visualize ideas before refining them.

✅ Mood Board Library: A library of mood boards, you can create and save to establish the visual direction by compiling images, colors, and textures that evoke the desired mood or style.

✅ Color Palettes Library: A library of color, you can create and save color palettes that align with the project's theme or client's preferences.

✅ Typography Library: A library of typography, you can create and save font choices and pairings, ensuring consistency in typography across the project.

✅ Images Library: A library of images, you can create and save graphics, and visual assets for reference and inspiration.

✅ Includes Tutorial Videos!

Uma prévia do modelo para Ideation Board & Library For Graphic Designer

7Especificações de design

Utilize essa especificação rica focada em design para pesquisar, planejar e desenvolver novas funcionalidades para produtos ou qualquer outro tipo de projeto.
Este modelo inclui seções para pesquisa e links de inspirações (inseridos como marcadores da web), documentando porquê e como você está construindo aquela funcionalidade, seus requisitos e como você pode mensurar o sucesso. Também exibe como você pode incorporar arquivos do Figma, Framer, Invision ou Github para mostrar mockups e protótipos.

Uma prévia do modelo para Especificações de design

8Content design workflow

An end-to-end process guide with tips, a checklist and mindset prompts. It helps define project scope, the writing process and focuses on the most important parts of the UX content design process.

Use this template to save time, reduce writers block, and help apply a standardized process in a writing team.

Uma prévia do modelo para Content design workflow

9Notion Design Brief

Are you tired of spending endless hours on product design projects that seem to go nowhere?

Imagine having a secret weapon 🪄 to streamline your design process and create successful products every time.

Why this Notion design brief template?

A single page, well organized, and has enough detail to guide you to write down your brief in minutes!

😎 Save time

🚀 Increase productivity

💰 Deliver exceptional results

🔎 Include detailed guide and hints

💎 Ultimate template for digital product design projects

👋 Say goodbye to frustration and hello to success with our game-changing design brief template!

Uma prévia do modelo para Notion Design Brief

10Design Doc Template

A simple notion template to help you keep your product design projects documented.

The template is perfect for product designers, UX designers, or product managers.

Uma prévia do modelo para Design Doc Template

Closing Thoughts

Utilizing these templates streamlines the creative process, ensuring that all critical elements are covered efficiently. This leads to clearer client communications and fewer revisions.

By adopting these structured guides, designers can focus more on creativity and less on project management. Start integrating them into your workflow today to see immediate improvements in your project outcomes.

What is a Mood Board?

A mood board is a visual tool that communicates the general aesthetic, style, and feel of a project to align expectations and inspire the design process.

What is a Deliverables List?

A deliverables list is a detailed enumeration of all final pieces to be produced in a project, such as logos, brochures, and digital graphics, specified in the design brief.

What is a Scope Creep?

Scope creep refers to the gradual expansion of project objectives and deliverables, often leading to challenges in meeting deadlines and budgets in the design process.