<aside> 💡 Notion Tip: Use this template to break down the entire project into smaller tasks, subtasks, steps, and processes.

</aside>

1 Market research

This helps you identify your target audience, identify their needs and pain points, and find the best way to connect with them before, during, and after your launch.

• [ ] Create buyer personas → @Andrea Lim December 21, 2021

• [ ] Competitive analysis → @Sohrab Amin December 20, 2021

  • [ ] Identify and analyze direct competitors → @Sohrab Amin December 15, 2021
  • [ ]

  Type '/' and search 'todo' to add a checkbox

2 Goal identification

Your market research allows you to understand your product positioning and how your new product or feature fits into your company’s goals.

• [ ] Create post-launch messaging → @Andrea Lim December 22, 2021
• [ ]

Type '/' and search 'todo' to add a checkbox

3 Marketing plan

A full overview of how you’re presenting your new offering to the world. This includes your social media strategy, press releases, blog posts, webinars, media packs, and so on.

• [ ] Design social posts → @Sohrab Amin December 27, 2021
• [ ]

Type '/' and search 'todo' to add a checkbox