Best Competitive Analysis Templates for Project Coordinators

Competitive Analysis is a significant process for Project Coordinators, as it aids in understanding the market landscape, identifying strengths and weaknesses of competitors, and finding opportunities for differentiation. A well-structured Competitive Analysis template in Notion can streamline this complex process, making it easier to organize data, share insights with team members, and track competitor movements over time.

Before you start crafting your Competitive Analysis template, take a moment to explore the examples below to simplify your preparation.

What Should Competitive Analysis Templates Include?

Choosing the right competitive analysis template can streamline your project coordination efforts significantly. Here are key components to look for in an effective template:

  1. Market Overview: This section should provide a comprehensive view of the industry, including market size, growth trends, and key players. It helps in understanding the landscape you're competing in.

  2. Competitor Profiles: Detailed profiles of each major competitor, including their strategies, market share, and product offerings. This information is crucial for benchmarking and strategic planning.

  3. SWOT Analysis: A good template will include a section for Strengths, Weaknesses, Opportunities, and Threats related to each competitor, offering insights into potential areas for advantage.

  4. Comparative Feature Analysis: This should allow you to compare your products and services directly with those of your competitors on various parameters like price, quality, and features.

Ultimately, the best template empowers you to make informed decisions and adapt strategies that leverage your strengths against market opportunities.

What Should Competitive Analysis Templates Avoid?

Choosing the right competitive analysis template is crucial for effective project coordination. It's important to know what features can hinder rather than help your analysis.

  1. Overly Complex Frameworks: Avoid templates that include excessive metrics and categories. They can complicate the analysis and obscure key insights.

  2. Non-Customizable Fields: Templates that do not allow customization can limit your ability to tailor the analysis to specific project needs or industry nuances.

  3. Irrelevant Competitor Data: Steer clear of templates that focus on gathering large amounts of irrelevant data. This can dilute the focus from your main competitors and key differentiators.

Selecting a template that avoids these pitfalls will streamline your competitive analysis, ensuring it is both efficient and relevant to your project's specific requirements.

1Competitive Analysis

Track and stay ahead of competitors operating in your market. Edit individual items to add notes, screenshots, etc. about each competitor.

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2Feature market analysis

Quickly and elegantly identify differences between your product and primary competitors when it comes to features. Always have a sense of the market and where different players are innovating.

This can also help your sales team understand at a glance where they have opportunity to point out your product's unique advantages.

In partnership with .

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3Competitor Analysis

Make sure your entire company understands your competitive landscape, where you're best in class, and where you still have room for growth. This is very helpful for keeping urgency high.

In partnership with .

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4Competitive Positioning Framework

Use this table to quickly compare your brand or company to the competitors in your industry and develop differentiated solution/benefit statements, core differentiators, category(s), and market position. Take a look at incumbents and well-established competitors as well as emerging disruptors and innovators in your space. You might also consider comparing your company to complementary brands—brands your customers may already be loyal to or use in conjunction with your product, such as an integration.

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5Business Model Canvas

Business Model Canvas Template for Notion & FigJam
The Business Model Canvas splits a business model into 9 areas and invites you to brainstorm how your business will capitalize on each. Whether you're starting up a new business or trying to understand an existing one, the Business Model Canvas will help you map it out.

The Business Model Canvas is ideal for quick thinking and brainstorming with sticky notes, so grab your team and start thinking about:

Value Proposition. What does the business offer to meet the needs of its customers? What distinguishes it from its competitors? Is it something innovative? Price? Quality?

Key Activities. What does the business do to execute its value proposition?

Key Resources. What resources does the business have to give it an edge? People? Knowledge? Assets?

Key Partners. Does the business have any complimentary partnerships or relationships? Joint ventures or strategic alliances?

Customer Segments. Who are the customers? A niche market or mass appeal? Multiple different segments? Multi-sided market?

Customer Relationships. What sort of relationship will the business have with its customer segments? High touch sales? Self-service? Community-based?

Channels. What channels will the business use to get its value proposition to its customers? Marketing? Partnerships? Online or physical?

Cost Structures. How will the business expenses be structured? Fixed costs and variable costs? Economies of scale? Minimize costs or maximize value?

Revenue Streams. How will the business make money from its customers? Selling something? Subscription fees? Advertising?

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6SWOT Analysis

The template guides you through a systematic evaluation of Strengths, Weaknesses, Opportunities, and Threats associated with your project or initiative. also aids in the development of effective strategies to accomplish your goals. Through a clear understanding of the internal and external factors affecting your situation or idea, you can build a robust strategic plan that maximizes your strengths, addresses your weaknesses, leverages available opportunities, and mitigates potential threats.

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7Competitor Battlecards

Knowing your competition is one key to success. With this Competitor Battlecards template, you can see the landscape, know your positioning, and set your company up to win.

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8Competitive Analysis Template

A competitive analysis is an assessment of our competitor’s products & services to evaluate their strengths and weaknesses in comparison to ours. This template focuses on UX/UI analysis of competitors' products.

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9Competitor UX analysis

UX competitive analysis focuses on evaluating and comparing the user experience elements of competitors' products or services, like navigation, information architecture, visual design, content quality, usability, and overall user satisfaction.

In this process, you'll create a list of competitors (check out a competitor page), examine their features compared to yours (feature audit), look at how users interact with their product and what challenges they face (UX analysis), and put together a visual board for inspiration from their design choices (benchmarking).

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10Notion Competitor Monitoring Template

Our Notion Competitor Monitoring Template will allow you to jumpstart your competitive analysis without starting from scratch. This template contains four pages including a SWOT Analysis, a competitor Kanban board, guiding questions, and a 100+ resource database. Stay ahead of your competition and start using competitor insights to your advantage.

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Closing Thoughts

Utilizing these templates streamlines the process of benchmarking against competitors, ensuring you stay ahead in project management efficiency. They provide clear metrics for comparison and improvement.

Implementing these tools not only saves time but also enhances strategic decision-making. Start integrating them into your workflow today to see immediate benefits in project coordination and execution.

What is a SWOT Analysis?

SWOT Analysis is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or business venture.

What is a Market Positioning Map?

A Market Positioning Map is a visual tool that displays how different competitors are positioned in the market based on two key dimensions, typically price and quality.

What is a Value Proposition Canvas?

The Value Proposition Canvas is a model that helps businesses align their products or services with the true needs and desires of their customers, ensuring a strong market fit.

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