Positioning and Messaging Frameworks
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Simple templates to help you define your messaging and positioning. Created for B2B SaaS startups. But they will work with B2C, too.
What your Positioning document should include:
1. Product description. What is it?
2. Target segment. ICP (Company info) + Buyer Persona
3. Market category
4. Jobs-to-be-done
5. Key benefits
6. Competitive set (direct + indirect)
7. Differentiation
What your Messaging document should include?
1. Company Description (Long/short)
2. Unique value proposition
3. Tone of voice
4. Key features - Capabilities/Advantages - Key benefits
5. Old way (without your product) New way (with your product)
