Best Brand Guidelines Templates for Graphic Designers

For graphic designers, brand guidelines serve as a blueprint for the visual presentation and consistency of a brand across various platforms. These guidelines streamline the design process, ensuring that all branding elements like logos, typography, and color schemes are used correctly and consistently. A Brand Guidelines Notion template can significantly simplify this alignment, by keeping all branding assets and rules in one accessible, organized location.

Before diving into creating your own Brand Guidelines template, exploring these notable examples could streamline your process and inspire your structure.

What Should Brand Guidelines Templates Include?

Choosing the right Brand Guidelines template is crucial for maintaining consistency in your brand's identity. Here are key components to look for in a high-quality template:

Logo Usage: The template should clearly outline how to use the logo, including acceptable sizes, colors, and spacing around the logo.
Color Palette: It must provide details on the brand's primary and secondary colors with specific color codes to ensure consistency across all media.
Typography: Guidelines on the typefaces to use, including weights and styles, help maintain a uniform brand voice and readability.
Imagery Style: Instructions on the types of images that reflect the brand's ethos can guide creators in choosing visuals that align with the brand narrative.

Selecting a comprehensive template empowers your team to represent your brand consistently and professionally across all platforms.

What Should Brand Guidelines Templates Avoid?

Choosing the right Brand Guidelines template is crucial for maintaining a consistent brand identity. However, not all templates are created equal. Here are a few key components to steer clear of:

Overly Complex Layouts: Avoid templates that feature complicated designs which can distract from the core brand elements. Simplicity in layout helps in maintaining focus.
Generic Fonts and Colors: Templates that do not offer customization options for fonts and colors can dilute your brand's uniqueness. Ensure the template allows for brand-specific adaptations.
Irrelevant Content Sections: Some templates include unnecessary sections that do not pertain to your brand. Opt for a template that is adaptable and only includes relevant sections.

Selecting a template that avoids these pitfalls will ensure your brand guidelines are both effective and reflective of your brand's unique identity.

1Startup Brand Workbook

By the end of this workbook, you’ll have created a super actionable brand strategy, covering all the essential elements needed to truly stand out from the crowd.

2Brand Book

Store and plan your complete brand guidelines in Notion with this handy template 'Brand Book'.

3Brand Guidelines Kit

This comprehensive Brand Guideline template provides a centralized platform to store and organize all your brand assets, colors, typography, logos, and voice & tone guidelines in one place.

It covers brand strategy, brand design and I've added in my Canva Brand Guidelines template as a bonus too!

Whether you're a startup or an established company, this template will help you maintain consistency across all your marketing materials and ensure a cohesive brand image. Say goodbye to cluttered files and misaligned designs, and elevate your brand with this Notion Brand Guidelines template.

4Brand Guide

Meet the Notion Brand Guide – an editable & shareable page streamlining brand management. Serving as a centralized hub, it meticulously documents all facets of your brand, from logos to multimedia assets, with a standout Asset Library for easy organization.

This user-friendly template adapts seamlessly to the needs of startups, creators, freelancers, and established brands, fostering collaboration by simplifying sharing with team members. Its intuitive navigation ensures quick access to vital details, enabling a focus on building a consistent brand presence.

Beyond visuals, the Notion Brand Guide delves into strategic brand management, empowering teams to articulate the brand story, voice, and values. More than a visual toolkit, it's a comprehensive solution for collaboration and strategic brand alignment. Elevate your brand identity with the Notion Brand Guide – a cohesive, accessible document transforming how you manage and share your brand.

5Brand Style Guide

A comprehensive branding guide. This template includes your brand's purpose, positioning statement, personality traits, logos, color palette, typography, and tone of voice to create a consistent brand identity, which is crucial for connecting with your target audience.

6Branding

The Branding Template is your all-in-one solution for crafting a captivating brand identity within Notion. Whether you're a creator, entrepreneur, designer, or digital marketer, this template empowers you to curate, organize, and visualize every aspect of your brand's essence.

7브랜드 가이드라인

이 템플릿을 팀의 모든 디자인 관련 의사 결정을 위한 하나의 가이드라인으로 활용하세요. 팀의 모든 디자이너가 작업의 일관성을 유지할 수 있도록 타이포그래피, 템플릿, 테마, 아이콘, 네이티브 컴포넌트, 특정 브랜드 규칙이 포함되어 있습니다.

Figma 파일과 GitHub 리포지토리를 임베드하면 팀이 실시간으로 디자인 자산에 액세스하고 업데이트할 수 있어 모두가 같은 정보를 공유할 수 있습니다. 이 템플릿은 브랜드의 디자인 시스템을 정리하는 툴일 뿐만 아니라 디자이너가 댓글, 피드백, 질문을 추가할 수 있는 협업 플랫폼이기도 합니다. 팀의 효율성을 높이고 불필요한 중복 업무를 줄여 보세요.

8Brand Assets System

Who is this for?

This template is highly recommended for:

- Graphic Designers
- Brand Managers
- Digital Marketers
- Startups
- Ad Agencies
- Entrepreneurs
- Strategists and relevant

If you are not one of them but still want to use it; well that's great! I would appreciate it.

What does it include?

It is formulated with 6 essential pages & sub-pages, and Inside there are 'Free Resource Links' too.

- 1. Logo Formats
- PNG
- JPG
- SVG
- PDF
- OPEN FILE
- 2. Color system
- Primary Colors
- Resources
- 3. Stationary
- Business Card
- Letterhead

4. Typeface System

5. Imagery

6. Stylescapes

7. Collateral

How to use it?

- The editor (you) needs a [NOTION](https://notion-proxy.senuto.com/) account. Don't worry *It's Free*.
- The editor can duplicate the template and use it in the future. (Please don't sell or share it as your template. I hope you will appreciate my hard work.)
- Once you get access you are *free to explore*.

Where to save all the data?

- Notion is the best place to save and streamline all your data.
- You can [Watch video Tutorials](https://www.youtube.com/channel/UCoSvlWS5XcwaSzIcbuJ-Ysg) to learn.

When will the template expire?

Never. Congrats! you have lifetime access.

9Brand Kit Template - Notion Brand Guidelines Template

This nifty template is your personal brand's multi-tool, neatly organized, and all about celebrating your uniqueness. It's your ultimate branding sidekick for your brand asset, including a personal branding kit!

10Brand Guidelines

Our Brand Guidelines Template offers a dynamic, easy-to-use solution for managing your brand's identity. Stay organized, maintain consistency, and improve communication across your team.

Closing Thoughts

Utilizing these templates streamlines your design process, ensuring consistency across all materials. This not only saves time but also maintains brand integrity.

By adopting these guidelines, you can enhance collaboration among team members, as everyone has clear directives on brand aesthetics. Start implementing today to see immediate improvements in your workflow.

What is a Brand Voice?

Brand voice refers to the consistent expression and communication style that a brand uses in its messaging, which aligns with its values, target audience, and brand personality.

What is a Visual Hierarchy?

Visual hierarchy in brand guidelines refers to the arrangement and presentation of visual elements in a design in a way that prioritizes importance, guiding the viewer's eye through the content.

What is a Brand Asset?

Brand assets are the visual and verbal elements that comprise a brand's identity, such as logos, color schemes, typography, and taglines, which are protected and outlined in brand guidelines.