Positioning and Messaging Frameworks

Simple templates to help you define your messaging and positioning. Created for B2B SaaS startups. But they will work with B2C, too.

What your Positioning document should include:
1. Product description. What is it?
2. Target segment. ICP (Company info) + Buyer Persona
3. Market category
4. Jobs-to-be-done
5. Key benefits
6. Competitive set (direct + indirect)
7. Differentiation

What your Messaging document should include?
1. Company Description (Long/short)
2. Unique value proposition
3. Tone of voice
4. Key features - Capabilities/Advantages - Key benefits
5. Old way (without your product) New way (with your product)