Top Design Brief Templates for Product Designers

A Design Brief serves as a strategic plan for product designers, outlining objectives, target audience, and project deliverables, thereby providing a clear direction for the design project. A well-crafted Design Brief template within Notion can simplify this process, organizing key information and expectations in a structured manner, enabling designers to focus on creativity and problem-solving. Before embarking on crafting your own Design Brief template, consider exploring the examples listed below to streamline your approach and enhance project outcomes efficiently.

What Should Design Brief Templates Include?

Choosing the right Design Brief Template is crucial for streamlining your design process and ensuring all necessary information is captured effectively. Here are key components to look for in a template:

Project Overview: This section should succinctly summarize the project goals, target audience, and background. It sets the stage for all stakeholders.
Objectives and Goals: Clearly defined objectives help keep the project focused and measurable. Look for templates that facilitate setting specific, achievable goals.
Scope of Work: The template should outline the scope including deadlines, deliverables, and any constraints. This helps in managing expectations and resources efficiently.
Budget and Resources: A section dedicated to the budget and available resources is essential for planning and ensures the project stays on track financially.

Ultimately, a well-structured Design Brief Template not only saves time but also enhances communication and productivity among team members.

What Should Design Brief Templates Avoid?

Choosing the right design brief template is crucial for streamlining your project's workflow. However, not all components are beneficial. Here are a few elements you should steer clear of:

Overly Complex Terminology: Avoid templates that use jargon or overly technical language. They can confuse stakeholders who are not familiar with design specifics.
Excessive Detail: While detail is important, overly intricate templates can be overwhelming. Choose one that balances comprehensiveness with simplicity.
Rigid Structure: A template that doesn’t allow customization can restrict creativity. Opt for templates that are flexible and adaptable to different projects.

Selecting a template that avoids these pitfalls will ensure a smoother, more effective communication and workflow for your design projects.

1クリエイティブ概要

代理店やフリーランサーとの円滑なコラボレーションを可能にするために必要な要件や情報を整理するためのシンプルなドキュメントです。

2プロダクトデザイン RFC

この「プロダクトデザインRFC」テンプレートは、アイデアから実行までのプロダクトデザインプロセスを合理化するためにデザインされた、包括的でコラボレーティブなテンプレートです。このテンプレートは、必要な情報を集約してコミュニケーションを促進し、デザインプロジェクトを前進させるための構造的なアプローチを提供します。

3デザイン概要

デザインプロジェクトを効果的に進めるために必要な要件や情報を整理するためのシンプルなドキュメントです。

4Design & System Requirements Template

This template document aims to summarise the findings in this current stage of the research and to provide guidelines for the design (designers) and for the system (developers) based on this research.

Design & System Requirements Templateのテンプレートのプレビュー

5Brand Design Brief

Ugh, tired of design drafts that miss the mark?

You know, the ones that look kinda pretty, but don't really connect with your audience or boost your sales?

Been there, done that. That's why I created this super-simple Brand Design Brief Template.

Think of it as your magic wand for crafting a brand that:
Turns heads with stunning visuals that capture your unique vibe.
Speaks to your ideal customers like they're old friends.
Crushes the competition by standing out from the crowd.
Drives real business results, not just likes and shares.

No more design drama, Just a clear roadmap that helps you and your designer:
Understand your target audience inside-out. Who are they? What makes them tick?
Unleash your creative vision. Playful? Sleek? You name it! ✨
Spot your competitive edge. What are they doing right (and wrong)?
Fuel your designer's imagination. Share visual inspo to spark their creativity.
Align design with your business goals. Let's make it happen!

6UX/UI Design Project Brief

Looking for a skilled UX/UI designer? Check out this comprehensive UX/UI Design Project Brief Notion template! The Overview section provides background information about your expertise, while the "Why me" section highlights your unique value proposition. The Services section outlines the design offerings to cater to all client needs. Budget and timeline management are made easy with dedicated tables. Finally, the Terms and Conditions section ensures a productive collaboration. Start your UX/UI design project with confidence using this professional Notion template. Contact the client today to kickstart your project!

7Ideation Board & Library For Graphic Designer

What’s inside this template?

✅ Brainstorms Ideas & Concepts: Crucial for generating ideas & concept. It allows the designers note down their initial thoughts

✅ Sketches: A space for rough sketches and initial design concepts. This helps the designer visualize ideas before refining them.

✅ Mood Board Library: A library of mood boards, you can create and save to establish the visual direction by compiling images, colors, and textures that evoke the desired mood or style.

✅ Color Palettes Library: A library of color, you can create and save color palettes that align with the project's theme or client's preferences.

✅ Typography Library: A library of typography, you can create and save font choices and pairings, ensuring consistency in typography across the project.

✅ Images Library: A library of images, you can create and save graphics, and visual assets for reference and inspiration.

✅ Includes Tutorial Videos!

Ideation Board & Library For Graphic Designerのテンプレートのプレビュー

8デザイン仕様書

このデザイン仕様ドキュメントは、新製品の機能のリサーチや企画、開発などに使用します。このテンプレートには、リサーチとインスピレーションのリンク（Webブックマークとして挿入）、機能を構築する理由と方法、要件、成功基準などを文書化するセクションが含まれています。また、FigmaやFramer、Invision、Githubなどの埋め込みを使用して、モックやプロトタイプを表示する方法も紹介されています。

9Content design workflow

An end-to-end process guide with tips, a checklist and mindset prompts. It helps define project scope, the writing process and focuses on the most important parts of the UX content design process.

Use this template to save time, reduce writers block, and help apply a standardized process in a writing team.

10Notion Design Brief

Are you tired of spending endless hours on product design projects that seem to go nowhere?

Imagine having a secret weapon 🪄 to streamline your design process and create successful products every time.

Why this Notion design brief template?

A single page, well organized, and has enough detail to guide you to write down your brief in minutes!

😎 Save time

🚀 Increase productivity

💰 Deliver exceptional results

🔎 Include detailed guide and hints

💎 Ultimate template for digital product design projects

👋 Say goodbye to frustration and hello to success with our game-changing design brief template!

Closing Thoughts

Utilizing these templates streamlines the design process, ensuring consistency and clarity across projects. They help in maintaining focus on user needs and business goals, enhancing overall productivity.

Start implementing these tools today to see a significant improvement in your workflow and output quality. Embrace the structure they provide to elevate your creative projects.

What is a Mood Board?

A mood board is a visual tool that communicates the general aesthetic and emotional direction for a project, often used in the initial phases of design to align on vision.

What is a Scope Creep?

Scope creep refers to the gradual expansion of features and functionalities in a project, which can lead to delays and budget overruns, often necessitating revisions to the original design brief.

What is a Stakeholder Map?

A stakeholder map is a visual representation used to identify and categorize the groups or individuals that have a vested interest in a project, helping designers understand influence and expectations.