Top 10 Design Brief Templates for Designers

A Design Brief offers designers a concise summary of project objectives, audience insights, and expectations, serving as a roadmap for crafting impactful solutions. Leveraging a Design Brief template within Notion simplifies this process by organizing all vital project details in one accessible location, enhancing focus and efficiency from ideation through execution.

Before you embark on composing your own Design Brief, do explore these readily available templates below to streamline your workflow.

What Should Design Brief Templates Include?

Choosing the right Design Brief Template can streamline your creative process, ensuring all critical aspects of the project are addressed from the start. Here are key components to look for:

Project Overview: This should succinctly describe the project's goals and scope, providing a clear direction right from the outset.
Objectives and Goals: A good template will help you define specific, measurable objectives that align with the overall strategy and vision of the project.
Target Audience: Understanding who the design is intended for is crucial. The template should include a section to specify the demographic and psychographic characteristics of the audience.
Deliverables: Clearly listed expected deliverables, including file formats and variations, help in setting precise expectations for both designer and client.

By ensuring these elements are included in your Design Brief Template, you can facilitate a more organized and effective design process that aligns with client expectations and project requirements.

What Should Design Brief Templates Avoid?

Choosing the right design brief template is crucial for streamlining your creative projects effectively. However, certain elements can hinder rather than help your design process.

Overly Rigid Structures: Avoid templates that don't allow flexibility. Creative projects can vary greatly, and a good template should adapt to different scopes and needs.
Excessive Detail: Templates that require too much information upfront can be overwhelming and impractical. They should facilitate clarity, not create confusion.
Irrelevant Sections: Ensure the template doesn't include unnecessary sections that are not applicable to your project type. This can lead to wasted time and effort.

Selecting a template that avoids these pitfalls will ensure it enhances productivity and creativity, rather than obstructing it.

1クリエイティブ概要

代理店やフリーランサーとの円滑なコラボレーションを可能にするために必要な要件や情報を整理するためのシンプルなドキュメントです。

2プロダクトデザイン RFC

この「プロダクトデザインRFC」テンプレートは、アイデアから実行までのプロダクトデザインプロセスを合理化するためにデザインされた、包括的でコラボレーティブなテンプレートです。このテンプレートは、必要な情報を集約してコミュニケーションを促進し、デザインプロジェクトを前進させるための構造的なアプローチを提供します。

3デザイン概要

デザインプロジェクトを効果的に進めるために必要な要件や情報を整理するためのシンプルなドキュメントです。

4Brand Design Brief

Ugh, tired of design drafts that miss the mark?

You know, the ones that look kinda pretty, but don't really connect with your audience or boost your sales?

Been there, done that. That's why I created this super-simple Brand Design Brief Template.

Think of it as your magic wand for crafting a brand that:
Turns heads with stunning visuals that capture your unique vibe.
Speaks to your ideal customers like they're old friends.
Crushes the competition by standing out from the crowd.
Drives real business results, not just likes and shares.

No more design drama, Just a clear roadmap that helps you and your designer:
Understand your target audience inside-out. Who are they? What makes them tick?
Unleash your creative vision. Playful? Sleek? You name it! ✨
Spot your competitive edge. What are they doing right (and wrong)?
Fuel your designer's imagination. Share visual inspo to spark their creativity.
Align design with your business goals. Let's make it happen!

5UX/UI Design Project Brief

Looking for a skilled UX/UI designer? Check out this comprehensive UX/UI Design Project Brief Notion template! The Overview section provides background information about your expertise, while the "Why me" section highlights your unique value proposition. The Services section outlines the design offerings to cater to all client needs. Budget and timeline management are made easy with dedicated tables. Finally, the Terms and Conditions section ensures a productive collaboration. Start your UX/UI design project with confidence using this professional Notion template. Contact the client today to kickstart your project!

6Ideation Board & Library For Graphic Designer

What’s inside this template?

✅ Brainstorms Ideas & Concepts: Crucial for generating ideas & concept. It allows the designers note down their initial thoughts

✅ Sketches: A space for rough sketches and initial design concepts. This helps the designer visualize ideas before refining them.

✅ Mood Board Library: A library of mood boards, you can create and save to establish the visual direction by compiling images, colors, and textures that evoke the desired mood or style.

✅ Color Palettes Library: A library of color, you can create and save color palettes that align with the project's theme or client's preferences.

✅ Typography Library: A library of typography, you can create and save font choices and pairings, ensuring consistency in typography across the project.

✅ Images Library: A library of images, you can create and save graphics, and visual assets for reference and inspiration.

✅ Includes Tutorial Videos!

Ideation Board & Library For Graphic Designerのテンプレートのプレビュー

7デザイン仕様書

このデザイン仕様ドキュメントは、新製品の機能のリサーチや企画、開発などに使用します。このテンプレートには、リサーチとインスピレーションのリンク（Webブックマークとして挿入）、機能を構築する理由と方法、要件、成功基準などを文書化するセクションが含まれています。また、FigmaやFramer、Invision、Githubなどの埋め込みを使用して、モックやプロトタイプを表示する方法も紹介されています。

8Content design workflow

An end-to-end process guide with tips, a checklist and mindset prompts. It helps define project scope, the writing process and focuses on the most important parts of the UX content design process.

Use this template to save time, reduce writers block, and help apply a standardized process in a writing team.

9Notion Design Brief

Are you tired of spending endless hours on product design projects that seem to go nowhere?

Imagine having a secret weapon 🪄 to streamline your design process and create successful products every time.

Why this Notion design brief template?

A single page, well organized, and has enough detail to guide you to write down your brief in minutes!

😎 Save time

🚀 Increase productivity

💰 Deliver exceptional results

🔎 Include detailed guide and hints

💎 Ultimate template for digital product design projects

👋 Say goodbye to frustration and hello to success with our game-changing design brief template!

10Design Doc Template

A simple notion template to help you keep your product design projects documented.

The template is perfect for product designers, UX designers, or product managers.

Closing Thoughts

Utilizing these templates streamlines the creative process, ensuring clarity and efficiency from concept to completion. They help in setting clear expectations, saving both time and resources.

Start implementing these templates today to enhance your workflow and improve client communications. Their structured format aids in maintaining consistency across projects, boosting overall productivity.

What is a Mood Board?

A mood board is a visual tool that communicates the general aesthetic, style, and feel of a project before it is designed.

What is a Deliverables List?

A deliverables list specifies all the final pieces that a designer is expected to provide upon completion of a project, such as logos, wireframes, and typography.

What is a Scope Creep?

Scope creep refers to the gradual expansion of project objectives and deliverables, often leading to delays and exceeding initial budgets.