Top Competitive Analysis Templates for Growth Hackers

Understanding the landscape in which a business operates is fundamental for growth hackers to identify opportunities and threats. A Competitive Analysis template serves as a structured guide to evaluate the competition, allowing for a more organized and strategic approach to improvement. This process can unveil nuances in market positioning, product offerings, and potential areas for differentiation.

Before diving into creating your own Competitive Analysis template, consider exploring these examples to streamline the process and gain valuable insights more efficiently.

What Should Competitive Analysis Templates Include?

Choosing the right competitive analysis template can streamline your market research and provide crucial insights into your competitors' strategies. Here are key components to look for:

Market Overview: This section should provide a comprehensive view of the industry, including market size, growth trends, and key players. It sets the stage for deeper analysis.
Competitor Benchmarking: Essential for comparing your products and services with those of your competitors. Look for templates that allow for detailed comparisons on pricing, quality, and feature sets.
SWOT Analysis: Strengths, weaknesses, opportunities, and threats should be clearly outlined for each competitor. This helps in identifying strategic advantages and vulnerabilities.
Customer Insights: Understanding competitor customer feedback can provide actionable insights. A good template will include tools for gathering and analyzing customer reviews and social media mentions.

With these components, a competitive analysis template becomes a powerful tool for understanding your position in the market and planning strategic moves accordingly.

What Should Competitive Analysis Templates Avoid?

Choosing the right competitive analysis template is crucial for effective market assessment. However, certain elements can detract from the template's utility and should be avoided:

Overly Complex Metrics: Avoid templates that include too many intricate metrics which can complicate analysis and obscure key insights.
Irrelevant Competitor Data: Ensure the template does not focus on irrelevant competitors, as this can dilute the effectiveness of your analysis.
Static Content: Steer clear of templates that do not allow for easy updates and flexibility, as the competitive landscape is constantly evolving.

Selecting a template that avoids these pitfalls will enhance your ability to strategically analyze and respond to competitive dynamics effectively.

1Competitive Analysis

Track and stay ahead of competitors operating in your market. Edit individual items to add notes, screenshots, etc. about each competitor.

Aperçu du modèle de Competitive Analysis

2Feature market analysis

Quickly and elegantly identify differences between your product and primary competitors when it comes to features. Always have a sense of the market and where different players are innovating.

This can also help your sales team understand at a glance where they have opportunity to point out your product's unique advantages.

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Aperçu du modèle de Feature market analysis

3Competitor Analysis

Make sure your entire company understands your competitive landscape, where you're best in class, and where you still have room for growth. This is very helpful for keeping urgency high.

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4Competitive Positioning Framework

Use this table to quickly compare your brand or company to the competitors in your industry and develop differentiated solution/benefit statements, core differentiators, category(s), and market position. Take a look at incumbents and well-established competitors as well as emerging disruptors and innovators in your space. You might also consider comparing your company to complementary brands—brands your customers may already be loyal to or use in conjunction with your product, such as an integration.

Aperçu du modèle de Competitive Positioning Framework

5Business Model Canvas

Business Model Canvas Template for Notion & FigJam
The Business Model Canvas splits a business model into 9 areas and invites you to brainstorm how your business will capitalize on each. Whether you're starting up a new business or trying to understand an existing one, the Business Model Canvas will help you map it out.

The Business Model Canvas is ideal for quick thinking and brainstorming with sticky notes, so grab your team and start thinking about:

Value Proposition. What does the business offer to meet the needs of its customers? What distinguishes it from its competitors? Is it something innovative? Price? Quality?

Key Activities. What does the business do to execute its value proposition?

Key Resources. What resources does the business have to give it an edge? People? Knowledge? Assets?

Key Partners. Does the business have any complimentary partnerships or relationships? Joint ventures or strategic alliances?

Customer Segments. Who are the customers? A niche market or mass appeal? Multiple different segments? Multi-sided market?

Customer Relationships. What sort of relationship will the business have with its customer segments? High touch sales? Self-service? Community-based?

Channels. What channels will the business use to get its value proposition to its customers? Marketing? Partnerships? Online or physical?

Cost Structures. How will the business expenses be structured? Fixed costs and variable costs? Economies of scale? Minimize costs or maximize value?

Revenue Streams. How will the business make money from its customers? Selling something? Subscription fees? Advertising?

Aperçu du modèle de Business Model Canvas

6SWOT Analysis

The template guides you through a systematic evaluation of Strengths, Weaknesses, Opportunities, and Threats associated with your project or initiative. also aids in the development of effective strategies to accomplish your goals. Through a clear understanding of the internal and external factors affecting your situation or idea, you can build a robust strategic plan that maximizes your strengths, addresses your weaknesses, leverages available opportunities, and mitigates potential threats.

7Competitor Battlecards

Knowing your competition is one key to success. With this Competitor Battlecards template, you can see the landscape, know your positioning, and set your company up to win.

Aperçu du modèle de Competitor Battlecards

8Competitive Analysis Template

A competitive analysis is an assessment of our competitor’s products & services to evaluate their strengths and weaknesses in comparison to ours. This template focuses on UX/UI analysis of competitors' products.

Aperçu du modèle de Competitive Analysis Template

9Competitor UX analysis

UX competitive analysis focuses on evaluating and comparing the user experience elements of competitors' products or services, like navigation, information architecture, visual design, content quality, usability, and overall user satisfaction.

In this process, you'll create a list of competitors (check out a competitor page), examine their features compared to yours (feature audit), look at how users interact with their product and what challenges they face (UX analysis), and put together a visual board for inspiration from their design choices (benchmarking).

Aperçu du modèle de Competitor UX analysis

10Notion Competitor Monitoring Template

Our Notion Competitor Monitoring Template will allow you to jumpstart your competitive analysis without starting from scratch. This template contains four pages including a SWOT Analysis, a competitor Kanban board, guiding questions, and a 100+ resource database. Stay ahead of your competition and start using competitor insights to your advantage.

Aperçu du modèle de Notion Competitor Monitoring Template

Closing Thoughts

Utilizing these templates allows you to streamline the analysis process, ensuring you quickly identify key opportunities and threats. This efficiency is crucial in maintaining a competitive edge.

By adopting these tools, you're not just analyzing competitors, but also setting a foundation for strategic growth. Start implementing these templates today to see measurable improvements in your market understanding.

What is Market Positioning?

Market positioning refers to the process of establishing the identity or image of a brand or product so it is perceived in a certain way by the target market.

What is SWOT Analysis?

SWOT Analysis is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture.

What is Share of Voice?

Share of Voice measures the amount of the market your brand owns compared to your competitors, often used in digital marketing to assess brand visibility and influence.