Top 10 Product Marketing Templates for Product Marketing Managers

Product marketing plays an integral role in communicating a product's value to the market, ensuring that it meets customer needs and stands out among competitors. A Product Marketing template streamlines this process, organizing campaigns, launches, and messaging strategies in one place, thus boosting efficiency and coherence across teams.

Before diving into crafting your personalized Product Marketing template, explore these curated Notion templates designed to simplify your product marketing workflows. They're a great starting point to make your task less daunting.

What Should Product Marketing Templates Include?

Choosing the right product marketing template can streamline your strategy and ensure all critical elements are covered. Here are key components to look for in a high-quality template:

Market Analysis Section - This part should provide tools for SWOT analysis, competitor benchmarking, and market trends to help you position your product effectively.
Customer Segmentation - A good template will include features for identifying and categorizing different customer groups, which is crucial for targeted marketing strategies.
Go-to-Market Strategy - Look for templates that guide you through the development of launch plans, promotional strategies, and distribution channels.
Performance Metrics - Ensure the template has a section for tracking KPIs and other metrics that gauge the success of your product marketing efforts.

Selecting a template with these components will help you manage your product's lifecycle from conception to launch, ensuring nothing is overlooked.

What Should Product Marketing Templates Avoid?

Choosing the right product marketing template is crucial for streamlining your marketing efforts. However, not all templates are created equal. Here are a few components to steer clear of:

Overly Complex Layouts: Avoid templates with complicated designs that can confuse rather than clarify. Simplicity in layout helps in focusing on content and strategy.
Irrelevant Content Sections: Templates should be adaptable but avoid those that include too many specific sections that are not applicable to your product or market.
Fixed, Non-Customizable Fields: A template should allow flexibility. Avoid templates that don't let you modify fields to fit your specific needs and metrics.

Remember, the best template is one that can be easily tailored to highlight your product's unique features and market strategy effectively.

1Plan de commercialisation

Un plan de commercialisation (go to market) permet d’aligner les équipes sur tous les éléments nécessaires pour mettre son produit sur le marché. Vous et votre équipe pouvez planifier et exécuter chaque partie de votre lancement au même endroit.

Aperçu du modèle de Plan de commercialisation

2Product Marketing Team

Optimize your product marketing efforts with this Notion template. It's a user-friendly hub for team collaboration, project management, and content strategy. Simplify your project management journey with this straightforward Notion template.

Aperçu du modèle de Product Marketing Team

3Notion's GTM plan

Notion's GTM plan template offers a streamlined approach to product launches. Starting with a clear executive summary, the template guides you through team roles, launch strategy, messaging, and market insights. Easily define your product's value, anticipate market reactions, and plan your launch day down to the last detail. With this template, turning your product ideas into successful launches becomes a straightforward task.

4Product Marketing Portfolio

A sample portfolio to showcase your best work, projects, and career progression.

Aperçu du modèle de Product Marketing Portfolio

5Product Launch Tier Framework

Start using a simple framework to help guide you in deciding what to announce and the level of resources and marketing activity to put into the announcement. Understanding the priority of an announcement will help you understand what level of effort and investment you should make in announcing it. Assessing launches against this framework means you'll have a consistent and fair approach to prioritizing announcements.

Aperçu du modèle de Product Launch Tier Framework

6Prioritization Framework for Product Marketing

A dashboard to prioritise your product marketing projects based on RICE: four factors for assessing priority.

Aperçu du modèle de Prioritization Framework for Product Marketing

7Solution Story: One-Page Product Messaging Brief

The solution story is the story we'd like to tell that convinces people to buy or switch. The story is a vision for the future from which you get buy-in from your Product Team. It can help influence what gets built and it can help prioritize feature scoping. Write it out, discuss with your PM, and keep everybody aligned.

Aperçu du modèle de Solution Story: One-Page Product Messaging Brief

8Product Marketing Resume

Creating a resume is sometimes difficult; thus I am sharing my minimal resume template which got me interviews at Atlassian, EVBox, Shopify, and had Google take notice. Enable "Public Access" and send over the link with your job applications. You can keep improving the resume even after you sent it out.

Aperçu du modèle de Product Marketing Resume

9Product Marketing Resume

Build a beautiful, functional 'Product Marketing' resume within your workspace. Enable "Public Access" and send over the link with your job applications. You can keep improving the resume even after you sent it out.

10Product Marketing Career Framework

Define and measure career growth for your product marketing team. As a product marketing manager myself, I wanted a central place to have visibility into my skills and progress over time.

This template helps Product Marketing teams, and HR, design career levels, skills and expectations

Aperçu du modèle de Product Marketing Career Framework

Closing Thoughts

Utilizing these templates streamlines your marketing efforts, ensuring consistency and efficiency across campaigns. They help in maintaining brand voice and message alignment, crucial for market recognition.

Start implementing these tools today to see immediate improvements in your workflow and campaign outcomes. They are designed to save time and enhance strategic focus, empowering you to achieve better results.

What is a Go-to-Market Strategy?

A plan that specifies how a company will reach target customers and achieve a competitive advantage. The strategy involves marketing, sales, distribution of the product, and customer retention.

What is a Value Proposition?

A value proposition refers to the promise of value to be delivered to and recognized by a customer, making a product or service attractive to customers.

What is a Product Lifecycle Management?

This is the process of managing the entire lifecycle of a product from inception, through engineering design and manufacture, to service and disposal of manufactured products.