Top 10 Free Competitor Assessment Templates

Understanding your competitors is crucial for staying competitive in any market. A Competitor Assessment helps you identify your rivals' strengths and weaknesses, anticipate their next moves, and refine your business strategy accordingly. A Competitor Assessment template in Notion can streamline this process, ensuring you capture all relevant information in a structured and accessible way.

Before you dive into creating your own Competitor Assessment, take a look at these Notion templates to make the process easier and more effective.

What Should Competitor Assessment Templates Include?

Choosing the right Competitor Assessment Template in Notion can streamline your strategic analysis and enhance your understanding of the competitive landscape. Here are key components to look for:

Competitor Overview: This should provide a snapshot of each competitor's business, including basic information such as size, location, and market share.
SWOT Analysis: A detailed section for strengths, weaknesses, opportunities, and threats helps in understanding the competitive advantages and challenges.
Market Positioning: This component should analyze how competitors position themselves in the market, including pricing strategies and target demographics.
Performance Metrics: Look for templates that include financial performance indicators, customer satisfaction ratings, and other key metrics.

Selecting a comprehensive template empowers you to make informed decisions and strategically position your business in the competitive field.

What Should Competitor Assessment Templates Avoid?

When selecting a Competitor Assessment Template in Notion, it's important to be aware of certain features that might hinder rather than help your analysis. Here are three key components to steer clear of:

Overly Complex Metrics: Templates that include too many detailed metrics can be overwhelming and may detract from focusing on key competitive insights.
Non-Customizable Fields: Avoid templates that don't allow you to modify fields. Flexibility is essential for tailoring the assessment to specific industry needs and unique competitor landscapes.
Generic Strategies: Steer clear of templates that propose generic strategies. Effective competitor analysis should lead to actionable and tailored strategic recommendations.

Choosing the right template involves looking for simplicity, customization, and specificity to ensure that the insights you gain are both actionable and applicable to your specific business context.

1Competitive Analysis

Track and stay ahead of competitors operating in your market. Edit individual items to add notes, screenshots, etc. about each competitor.

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2Feature market analysis

Quickly and elegantly identify differences between your product and primary competitors when it comes to features. Always have a sense of the market and where different players are innovating.

This can also help your sales team understand at a glance where they have opportunity to point out your product's unique advantages.

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3Competitor Analysis

Make sure your entire company understands your competitive landscape, where you're best in class, and where you still have room for growth. This is very helpful for keeping urgency high.

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4Competitive Positioning Framework

Use this table to quickly compare your brand or company to the competitors in your industry and develop differentiated solution/benefit statements, core differentiators, category(s), and market position. Take a look at incumbents and well-established competitors as well as emerging disruptors and innovators in your space. You might also consider comparing your company to complementary brands—brands your customers may already be loyal to or use in conjunction with your product, such as an integration.

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5Business Model Canvas

Business Model Canvas Template for Notion & FigJam
The Business Model Canvas splits a business model into 9 areas and invites you to brainstorm how your business will capitalize on each. Whether you're starting up a new business or trying to understand an existing one, the Business Model Canvas will help you map it out.

The Business Model Canvas is ideal for quick thinking and brainstorming with sticky notes, so grab your team and start thinking about:

Value Proposition. What does the business offer to meet the needs of its customers? What distinguishes it from its competitors? Is it something innovative? Price? Quality?

Key Activities. What does the business do to execute its value proposition?

Key Resources. What resources does the business have to give it an edge? People? Knowledge? Assets?

Key Partners. Does the business have any complimentary partnerships or relationships? Joint ventures or strategic alliances?

Customer Segments. Who are the customers? A niche market or mass appeal? Multiple different segments? Multi-sided market?

Customer Relationships. What sort of relationship will the business have with its customer segments? High touch sales? Self-service? Community-based?

Channels. What channels will the business use to get its value proposition to its customers? Marketing? Partnerships? Online or physical?

Cost Structures. How will the business expenses be structured? Fixed costs and variable costs? Economies of scale? Minimize costs or maximize value?

Revenue Streams. How will the business make money from its customers? Selling something? Subscription fees? Advertising?

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6SWOT Analysis

The template guides you through a systematic evaluation of Strengths, Weaknesses, Opportunities, and Threats associated with your project or initiative. also aids in the development of effective strategies to accomplish your goals. Through a clear understanding of the internal and external factors affecting your situation or idea, you can build a robust strategic plan that maximizes your strengths, addresses your weaknesses, leverages available opportunities, and mitigates potential threats.

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7Competitor Battlecards

Knowing your competition is one key to success. With this Competitor Battlecards template, you can see the landscape, know your positioning, and set your company up to win.

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8Competitive Analysis Template

A competitive analysis is an assessment of our competitor’s products & services to evaluate their strengths and weaknesses in comparison to ours. This template focuses on UX/UI analysis of competitors' products.

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9Notion Competitor Monitoring Template

Our Notion Competitor Monitoring Template will allow you to jumpstart your competitive analysis without starting from scratch. This template contains four pages including a SWOT Analysis, a competitor Kanban board, guiding questions, and a 100+ resource database. Stay ahead of your competition and start using competitor insights to your advantage.

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10Competitor UX analysis

UX competitive analysis focuses on evaluating and comparing the user experience elements of competitors' products or services, like navigation, information architecture, visual design, content quality, usability, and overall user satisfaction.

In this process, you'll create a list of competitors (check out a competitor page), examine their features compared to yours (feature audit), look at how users interact with their product and what challenges they face (UX analysis), and put together a visual board for inspiration from their design choices (benchmarking).

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Closing Thoughts

Utilizing these templates streamlines the process of analyzing your competitors, saving you valuable time and resources. They provide a structured approach to gather and compare critical data efficiently.

By implementing these tools, you can gain deeper insights into market trends and competitor strategies. This knowledge is crucial for refining your business strategies and enhancing your competitive edge.

Start today by choosing a template that fits your needs. Tailor it to your specific industry requirements to maximize its effectiveness and drive your business forward.

What is Market Share Analysis?

Market share analysis is a part of competitor assessment that involves evaluating the percentage of an industry's sales attributed to different companies to understand competitive dynamics.

What is Competitive Benchmarking?

Competitive benchmarking involves comparing one company's products, services, processes, and practices to those of its competitors to identify areas for improvement.

What is SWOT Analysis?

SWOT Analysis is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or business venture.