Top 10 Brand Guidelines Templates for Marketing Managers

For marketing managers, establishing coherent brand guidelines is an integral aspect of maintaining brand identity and ensuring consistent messaging across all platforms and materials. A Brand Guidelines Notion Template can streamline the process of compiling and sharing these critical elements with your team, making it easier to manage and apply your branding strategies effectively. Before embarking on creating your own Brand Guidelines template, explore these examples below to simplify your approach.

What Should Brand Guidelines Templates Include?

Choosing the right Brand Guidelines Template is crucial for maintaining consistency across your marketing efforts. Here are key components to look for in a high-quality template:

Logo Usage - Details on how to use the logo, including spacing, size limitations, and inappropriate uses to avoid diluting brand identity.
Color Palette - A clear presentation of the brand's color scheme, including specific color codes (RGB, CMYK, Pantone) to ensure accurate reproduction across different media.
Typography - Guidelines on the specific typefaces to use, including weights and styles, to maintain a consistent brand voice and readability.
Imagery Style - Instructions on the types of images that reflect the brand's ethos, including photography, illustrations, and any preferred filters or treatments.

Selecting a template that comprehensively covers these aspects will help ensure that your brand is represented consistently and professionally across all platforms.

What Should Brand Guidelines Templates Avoid?

Choosing the right Brand Guidelines template is crucial for maintaining a consistent brand identity. However, certain elements can detract from the template's effectiveness. Here are three key components to avoid:

Overly Complex Layouts: Templates with complicated designs can confuse rather than guide. Opt for simplicity to ensure that the guidelines are easy to follow and implement.
Undefined Editable Fields: Avoid templates that do not clearly distinguish between editable and non-editable sections. This clarity is essential to prevent accidental modifications to standard elements.
Excessive Brand Jargon: While specialized terms can be important, overusing jargon can alienate new employees or external partners. Strive for clear and accessible language.

Ultimately, the best templates are those that provide clarity and ease of use, helping everyone in the organization to uphold the brand's standards effectively.

1Brand Book

Store and plan your complete brand guidelines in Notion with this handy template 'Brand Book'.

2Brand Strategy

Set the foundation for your brand’s identity with this comprehensive Brand Strategy template. Clearly define your brand’s mission and purpose, then move on to establish a brand narrative that aligns with your core values. Additionally, the template aids in setting the tone for product positioning and creating story structures that resonate with your target audience.

3Brand Guidelines Kit

This comprehensive Brand Guideline template provides a centralized platform to store and organize all your brand assets, colors, typography, logos, and voice & tone guidelines in one place.

It covers brand strategy, brand design and I've added in my Canva Brand Guidelines template as a bonus too!

Whether you're a startup or an established company, this template will help you maintain consistency across all your marketing materials and ensure a cohesive brand image. Say goodbye to cluttered files and misaligned designs, and elevate your brand with this Notion Brand Guidelines template.

4Brand Guide

Meet the Notion Brand Guide – an editable & shareable page streamlining brand management. Serving as a centralized hub, it meticulously documents all facets of your brand, from logos to multimedia assets, with a standout Asset Library for easy organization.

This user-friendly template adapts seamlessly to the needs of startups, creators, freelancers, and established brands, fostering collaboration by simplifying sharing with team members. Its intuitive navigation ensures quick access to vital details, enabling a focus on building a consistent brand presence.

Beyond visuals, the Notion Brand Guide delves into strategic brand management, empowering teams to articulate the brand story, voice, and values. More than a visual toolkit, it's a comprehensive solution for collaboration and strategic brand alignment. Elevate your brand identity with the Notion Brand Guide – a cohesive, accessible document transforming how you manage and share your brand.

5Brand Style Guide

A comprehensive branding guide. This template includes your brand's purpose, positioning statement, personality traits, logos, color palette, typography, and tone of voice to create a consistent brand identity, which is crucial for connecting with your target audience.

6Branding

The Branding Template is your all-in-one solution for crafting a captivating brand identity within Notion. Whether you're a creator, entrepreneur, designer, or digital marketer, this template empowers you to curate, organize, and visualize every aspect of your brand's essence.

Vista previa de una plantilla para Branding

7Guías de marca

Nuestra plantilla de Guías de marca está diseñada para actuar como una única fuente de verdad para todas las decisiones relacionadas con el diseño en tu equipo. Tanto para diseñadores principiantes como experimentados, incluye secciones sobre tipografía, plantillas, temas, iconos, componentes nativos y reglas de marca específicas, y cada sección está diseñada para fomentar un enfoque de diseño unificado.

Al insertar archivos Figma y repositorios de GitHub, tu equipo puede acceder a los activos de diseño y actualizarlos en tiempo real, lo que garantiza que todos estén en la misma página. Esta plantilla no es sólo una herramienta para organizar el sistema de diseño de tu marca, sino también una plataforma de colaboración que permite a los diseñadores dejar comentarios, opiniones o preguntas. Mejora la eficiencia de tu equipo y reduce el trabajo duplicado con esta completa plantilla Notion.

Vista previa de una plantilla para Guías de marca

8Brand Assets System

Who is this for?

This template is highly recommended for:

- Graphic Designers
- Brand Managers
- Digital Marketers
- Startups
- Ad Agencies
- Entrepreneurs
- Strategists and relevant

If you are not one of them but still want to use it; well that's great! I would appreciate it.

What does it include?

It is formulated with 6 essential pages & sub-pages, and Inside there are 'Free Resource Links' too.

- 1. Logo Formats
- PNG
- JPG
- SVG
- PDF
- OPEN FILE
- 2. Color system
- Primary Colors
- Resources
- 3. Stationary
- Business Card
- Letterhead

4. Typeface System

5. Imagery

6. Stylescapes

7. Collateral

How to use it?

- The editor (you) needs a [NOTION](https://notion-proxy.senuto.com/) account. Don't worry *It's Free*.
- The editor can duplicate the template and use it in the future. (Please don't sell or share it as your template. I hope you will appreciate my hard work.)
- Once you get access you are *free to explore*.

Where to save all the data?

- Notion is the best place to save and streamline all your data.
- You can [Watch video Tutorials](https://www.youtube.com/channel/UCoSvlWS5XcwaSzIcbuJ-Ysg) to learn.

When will the template expire?

Never. Congrats! you have lifetime access.

9Brand Kit Template - Notion Brand Guidelines Template

This nifty template is your personal brand's multi-tool, neatly organized, and all about celebrating your uniqueness. It's your ultimate branding sidekick for your brand asset, including a personal branding kit!

10Brand Guidelines

Our Brand Guidelines Template offers a dynamic, easy-to-use solution for managing your brand's identity. Stay organized, maintain consistency, and improve communication across your team.

Closing Thoughts

Utilizing these templates streamlines the creation and maintenance of brand consistency, ensuring all marketing materials meet high standards. This uniformity enhances brand recognition and trust among consumers.

Implementing these guidelines can significantly reduce time and resources spent on design decisions. By standardizing elements, teams can focus more on strategy and content creation, driving better marketing results.

What is a Brand Voice?

Brand voice refers to the consistent expression and communication style that a brand uses in its messaging, helping to reinforce the brand's identity and values.

What is a Visual Hierarchy?

Visual hierarchy in brand guidelines dictates the arrangement and presentation of visual elements to signify importance, guiding the viewer's eye through the content effectively.

What is a Color Palette Consistency?

Color palette consistency involves the disciplined use of a brand's color scheme across all media and materials to ensure recognition and to strengthen brand identity.