Top 10 Paid Product Launch Plan Templates

Get the most out of your launches with Notion's product launch plan. You can customize this template with the right timelines, assets, and metrics to help your team stay aligned and focused on critical milestones with real-time collaboration and visibility.

What Should Product Launch Plan Templates Include?

Choosing the right Product Launch Plan template in Notion can streamline your entire launch process. Here are key components to look for in a high-quality template:

  1. Timeline: The template should include a clear, detailed timeline that outlines each phase of the launch, from pre-launch activities to post-launch reviews.

  2. Resource Allocation: It should detail what resources are needed at each stage, including budget, personnel, and tools, ensuring efficient management.

  3. Marketing Strategy: A section dedicated to mapping out the marketing plan, including channels, content types, and key messaging, is essential for reaching your target audience effectively.

  4. Risk Management: Look for a template that helps you identify potential risks and the strategies to mitigate them, safeguarding your launch against common pitfalls.

Selecting a template with these components will help you manage your product launch more effectively, ensuring nothing is overlooked.

What Should Product Launch Plan Templates Avoid?

Choosing the right Product Launch Plan template in Notion can significantly streamline your project. However, it's equally important to know what features to steer clear of in these templates.

  1. Overly Complex Structures: Avoid templates that have too many layers and subcategories. They can make the process cumbersome and difficult to navigate, leading to confusion rather than clarity.

  2. Undefined Goals: Templates that do not clearly define or segment goals can lead to a lack of direction. Ensure the template facilitates clear goal-setting structures.

  3. Fixed, Non-Customizable Sections: Avoid templates that don't allow modifications. Flexibility is key in adapting the template to fit specific needs and changes during the launch process.

Remember, the best templates are those that balance simplicity with functionality, helping you focus on execution rather than getting bogged down by the tool itself.

1Product Launch Plan

Plan your product launch and ensure all the launch tasks get completed. With our product marketing launch template and 70+ task examples, your team has a tried-and-true way to keep launch details clear and cross-functional teams connected. Your product marketing launch plan should include details about your product launch strategy — like what your product messaging is, what channels you’ll be using, and what your goals are.

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2Producthunt OS

Product Launch Dashboard is a Notion workspace built to help you launch products with success by providing you with a collection of databases that you can fill out with all the data you have for your succesful launches. It is highly editable and meant to be customized to your specific launch process.

Through Notion, Product Launch Dashboard provides the framework for a visual overview of a minimalistic dashboard keeping everything in one place to make sure you don't miss important things.

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3Lean UX Canvas

Lean UX templates can help facilitate collaboration between different teams and stakeholders, ensuring that everyone is on the same page and working towards the same goals. It enables teams quickly iterate on designs by providing a pre-defined structure for ideation, testing, and refinement.

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4Go-to-Market Guide

It will cover:

🤔 GTM strategy

🔬 Market analysis and opportunity

⚙️ Product attributes

💕 Ideal customer profile

🤑 Pricing and packaging

🎪 Broadway show

🎣 Sales process

💪 Execution

📈 Key deliverables

📝 Launch checklist

It's helped me take 4 SaaS start-ups and corporate ventures to market across fin-tech, fashion-tech and logistics-tech.

A quick, easy way to x10 your GTM efforts ✌🏾

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5Product Hunt Launch OS

This template helps you plan your next Product Hunt launch like you've never done before.

It combines tips, checklists, and a planner all in one so you can stop getting overwhelmed and find exactly what to do.

It's more than just a planner; it's a companion to hold your hand and build your confidence to execute.

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6Producthunt OS

Producthunt OS is an unparalleled launch system designed in Notion to help you keep track of all the tasks and to-do's to help you reach top positions when launching on Producthunt.

The only Product Launch system you need to organize and plan your next launch correctly to get the results you need consistently.

Producthunt OS is a Notion operating system built to help you launch products with success by providing you with a collection of databases that you can fill out with all the data you have for your coming and prior launches.

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7Product Launch OS

Product Launch OS is a lean SOP (Standard Operating Procedure) that helps individuals and teams better launch their products, including 5 databases:

- Pre-launch checklist

- Launch content

- CRM for users during the launch day

- Feedback tracking during the launch day

- Post-launch checklist

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8Product Strategy in a box

Whether you're working on a physical or digital product, the structure, templates, and  examples provided within this template are going to walk you through the essential steps in creating a powerful product strategy.

It covers all the important aspects you need to consider and an executive summary which you can share with your team, board members and potential investors.

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9Launchboard

Launchboard is an automated Notion workspace, for marketers, to project manage all moving parts of a cross-functional launch at one place.

✅ Align functional teams on launch prep - without back & forth hassle.

✅ Create & track launch deliverables. Flag blockers with auto-alerts.

✅ Project manage campaign go-live from one place. Get launch ready.

✅ Launch related meeting notes, docs, campaign assets, project tasks & communication - all at one place.

No more overspending time on team alignment.
No more shuffling across scattered chat threads, docs, sheets, project management tools etc.

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10Opus Music Launch Planner

If you're a new artist entering the music business or a signed professional musician, there are several factors to take into account before releasing a single or album in 2023 & OPUS has you covered. Everything from distribution deadlines to contacts for pitching to Spotify, release party planning or a music goals tracker, OPUS features 6 templates in an all in one dashboard that has everything you need to plan your album release marketing strategy.

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Closing Thoughts

Utilizing these templates streamlines the launch process, ensuring all critical tasks are managed efficiently. They help in maintaining focus and driving productivity, reducing the stress often associated with product launches.

Implementing these tools can significantly enhance your project management capabilities. Take action today by choosing a template that aligns with your goals and customize it to fit your specific needs. Start your journey towards a successful launch now!

What is a Go-to-Market Strategy?

A plan that outlines how a company will reach customers and achieve a competitive advantage when launching a new product.

What is a Minimum Viable Product (MVP)?

The version of a new product which allows a team to collect the maximum amount of validated learnings about customers with the least effort.

What is a Product Roadmap?

A strategic document that outlines the vision, direction, priorities, and progress of a product over time, guiding stakeholders and aligning their activities.

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