Top 10 Competitive Analysis Templates for Email Marketing Specialists

For Email Marketing Specialists, understanding the competitive landscape is fundamental to devise strategies that stand out. A Competitive Analysis template streamlines the process of collecting and evaluating information about competitors, enabling marketers to identify opportunities for innovation and improvement in their campaigns.

Before embarking on creating your own Competitive Analysis template, it's beneficial to explore the following templates designed to simplify and enhance the process.

What Should Competitive Analysis Templates Include?

Choosing the right Competitive Analysis Template is crucial for effectively benchmarking your email marketing against competitors. Here are key components to look for:

Competitor Benchmarking - Includes detailed metrics to compare your performance against key competitors in various categories like email frequency, engagement rates, and content strategy.
Market Trends - Provides insights into the latest email marketing trends and how your competitors are adapting to these changes.
SWOT Analysis - A section dedicated to identifying strengths, weaknesses, opportunities, and threats in your and your competitors' strategies.
Actionable Insights - Not just data, but also strategic recommendations on how to leverage this information to improve your campaigns.

Selecting a template that offers comprehensive and actionable insights can significantly enhance your strategic planning and execution in email marketing.

What Should Competitive Analysis Templates Avoid?

Choosing the right competitive analysis template is crucial for effective market strategy formulation. However, certain elements can detract from the template's utility and should be avoided:

Overly Complex Metrics: Templates that include too many intricate metrics can be overwhelming and may obscure key insights rather than highlighting them.
Irrelevant Competitor Data: Avoid templates that focus on irrelevant competitor information which does not align with your market or goals, as this can dilute the analysis's effectiveness.
Non-Customizable Fields: Templates that do not allow customization can limit your ability to tailor the analysis to specific needs, making the template less useful over time.

Selecting a competitive analysis template that is clear, relevant, and adaptable ensures that you can maintain focus on strategic insights that drive actionable decisions.

1Competitive Analysis

Track and stay ahead of competitors operating in your market. Edit individual items to add notes, screenshots, etc. about each competitor.

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2Feature market analysis

Quickly and elegantly identify differences between your product and primary competitors when it comes to features. Always have a sense of the market and where different players are innovating.

This can also help your sales team understand at a glance where they have opportunity to point out your product's unique advantages.

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3Competitor Analysis

Make sure your entire company understands your competitive landscape, where you're best in class, and where you still have room for growth. This is very helpful for keeping urgency high.

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4Competitive Positioning Framework

Use this table to quickly compare your brand or company to the competitors in your industry and develop differentiated solution/benefit statements, core differentiators, category(s), and market position. Take a look at incumbents and well-established competitors as well as emerging disruptors and innovators in your space. You might also consider comparing your company to complementary brands—brands your customers may already be loyal to or use in conjunction with your product, such as an integration.

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5SWOT Analysis

The template guides you through a systematic evaluation of Strengths, Weaknesses, Opportunities, and Threats associated with your project or initiative. also aids in the development of effective strategies to accomplish your goals. Through a clear understanding of the internal and external factors affecting your situation or idea, you can build a robust strategic plan that maximizes your strengths, addresses your weaknesses, leverages available opportunities, and mitigates potential threats.

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6Competitor Battlecards

Knowing your competition is one key to success. With this Competitor Battlecards template, you can see the landscape, know your positioning, and set your company up to win.

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7Competitive Analysis Template

A competitive analysis is an assessment of our competitor’s products & services to evaluate their strengths and weaknesses in comparison to ours. This template focuses on UX/UI analysis of competitors' products.

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8Competitor UX analysis

UX competitive analysis focuses on evaluating and comparing the user experience elements of competitors' products or services, like navigation, information architecture, visual design, content quality, usability, and overall user satisfaction.

In this process, you'll create a list of competitors (check out a competitor page), examine their features compared to yours (feature audit), look at how users interact with their product and what challenges they face (UX analysis), and put together a visual board for inspiration from their design choices (benchmarking).

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9Notion Competitor Monitoring Template

Our Notion Competitor Monitoring Template will allow you to jumpstart your competitive analysis without starting from scratch. This template contains four pages including a SWOT Analysis, a competitor Kanban board, guiding questions, and a 100+ resource database. Stay ahead of your competition and start using competitor insights to your advantage.

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10Etsy Business Comparative / Competitive Analysis

This template provides a condensed comparative analysis, presenting key data points for a side-by-side evaluation of entities or businesses within the same niche in the context of competitive analysis. Relevant data such as Original Price, Discount, Listing Age, Tags or Keywords, Cancellation Accepted, Ad, Star Seller, Sales, Listings, Reviews, Social Channels, and more have been pre-defined. Items are grouped per Category (or Product) as shops usually sell products of different categories. You may add properties such as Shipping, Custom Order and other info that you may find helpful.

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Closing Thoughts

Utilizing these templates can streamline your strategy development and save valuable time. By adopting proven frameworks, you can focus more on creativity and content personalization.

Don't hesitate to implement these into your routine. Each template is designed to enhance your understanding of the market dynamics and optimize your campaigns effectively. Start today to see measurable improvements in your outreach efforts.

What is a Share of Voice?

Share of Voice refers to the analysis of a brand's visibility in email marketing compared to its competitors, often measured through engagement metrics like open rates and click-through rates.

What is a Conversion Benchmarking?

Conversion Benchmarking involves comparing the effectiveness of your email campaigns in driving desired actions (like sales or sign-ups) against industry standards or direct competitors.

What is an Engagement Rate?

Engagement Rate in competitive analysis for email marketing measures how actively subscribers interact with your emails compared to those of your competitors, typically tracked through metrics like opens, clicks, and forwards.