<aside> 💡 Notion tip: Use this template to learn more about the methodology discussed in Google Ventures' The Three-Hour Brand Sprint article. This adapted framework from Merci Grace combines a number of templates for brainstorming ideas, building a roadmap, defining your audience, and more.


Who is this for, and what do you get out of it?

This guide is meant for startup founders and their teams across seed and Series A companies. You may just be starting out, or your company may have grown amorphously and now needs a quick reset. Ultimately the founders need to drive the process and make the final decisions, but almost anyone at a startup can pick up and use this tool.

Here’s what you’ll get from this process: a short document that defines what you're building, why you’re building it, who your core audience is, what your company values are, and a few ways to think about your company’s position in the market.

Read more about The 3 hour (remote) brand sprint

Start the brand process

Welcome! — Give your team context, build an agenda, and set expectations for the sprint.

20 year roadmap — Look into the future with a hypothetical (and aspirational) roadmap.

What, how, and why — Take a hard look at your company. And then discuss.

Company values — Narrow your company’s values down to three.

Top 3 audiences — Get to know who your company serves.

Personality sliders — Give your brand some character.

Competitive landscape — Situate your company among competitors.

Ready to get started? Head over to the Welcome! page →