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🎯 Number of customers

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🔄 Q2 Churn rate

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💵 Q2 MRR

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Overview

Key areas as drivers of churn: Total usage, Usage by time period, Demographic data

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Churn by state

So far, we’ve only analyzed states in the US — next project would be to start Canada - Churn.

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Churn driver breakdown

The analysis indicates that total daytime usage (see Definitions for more info) of the phone plan is the single biggest determinant of churn, followed by the number of customer service calls.

This points to several opportunities for improvement; we should dig deeper into the activities leading up to the churn event itself in a follow-on analysis.

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